Advocates, Analytics, Best Practices, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Experience 2.0, Customer Focused, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

We HEAR it…we SEE it…we WANT it…then why Don’t we DO it?

There are tons of statistics floating around today about how much time your visitors ...

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Advocates, Analytics, Authenticity, Best Practices, Brand, Customer Loyalty, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Leadership” and “Management” translate in Social Media

LEADERSHIP is about “leading people” because they choose to follow you…emotionally. You are the ...

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Advocates, Analytics, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Customer Profiles and their Likelihood of “Spreading the Word” about You

Here’s a simple way to analyze the customer base in your own company and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Focused, Engagement, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Brand Confusion = Customer Defection and No Word-of-Mouth

“Image courtesy of Master isolated images/ FreeDigitalPhotos.net” How “Simple” and “Clear” is your Brand ...

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Advocates, Analytics, Best Practices, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Leadership, Market Differentiation, Marketing, Passion, Relationships, Results, Sales, Social Media, Strategy, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Does your Company have a “Short-term” or Long-term” View of Customers?

If someone asked you how you view your customers, would you say you focus ...

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Advocates, Authenticity, Business Strategy, Cost of Sale, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Selling FAILS today…5 Ways to Help it Succeed

I’m sure the most people reading this blog post are sales people, sales managers, ...

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Advocates, Brand, Business Strategy, CEO, CEO Insights, Cost of Sale, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Relationships, Results, ROI, Sales, Strategy, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Thinking “Long-Tail” is even more critical in “Quick Results” World

“Image courtesy of Cooldesign/ FreeDigitalPhotos.net” We all want it FAST…in fact, we all want ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The Fly and the Shotgun…

Think of a time when you have been enjoying a picnic, some private time ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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