Building a CUSTOMER OBSESSED CULTURE
In today’s NEW CUSTOMER ECONOMY, it is critically important to put the customer at the center of your business if you truly want to DIFFERENTIATE. When your customer is the primary focus for your organization, things change. Your decisions change. Your actions change. Your thinking changes. Your employees change. Your business changes. And these changes lead to market leadership and domination...and becoming the envy of your competitors.
CULTURE is at the center of these changes. To be CUSTOMER OBSESSED, you have to change your CULTURE! You can only build a CUSTOMER OBSESSED CULTURE when you have become “REMARK”able™ and gone BEYOND DIFFERENTIATION™.
Culture is simply how we operate when we aren't thinking about it and or when we are under stress. When your employees are under critical situations or stress, your culture comes out loud and clear to your customer. How employees interact with them and treat them sends a very strong message about how important the customer is to your organization. When the customer feels like they are truly at the center of your business, you have created a CUSTOMER OBSESSED CULTURE.
“What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake. Technology and economic forces have changed the world so much that an obsession with winning, serving, and retaining customers is the only possible response.”
-- Forrester Research Company
Today, Customers have all the power in the market since the world has become COMMODITIZED. Regardless of the product or a service you provide, the Customer Economy has “commoditized” virtually every business on the planet. Today (and well into the future) when you are OBSESSING over your customer and giving them an incredible CUSTOMER EXPERIENCE, CONSISTENTLY HELPING them improve their lives or their business, and building TRUST, you have gone BEYOND DIFFERENTIATION™ become "REMARK"able...where your audience tells everyone you are THE ONLY ONE they should buy from. And since 92% of people "believe and act on the recommendation of someone they trust," this is the most powerful marketing force any company can have spreading the word (remarking) about them.
Everything starts by creating a CUSTOMER OBSESSED CULTURE. When you are Customer Obsessed, you are constantly asking two critical questions..."How will this impact our customer and make their life better whenever we have the chance to serve them?” and, “What can we do tomorrow to make this even better for our customers?”
If you want to learn more about how to build a Customer Obsessed Culture in your own organization and how to go BEYOND DIFFERENTIATION™ and become a “REMARK”able™ company...let's have a conversation. I can share with you WHY this matters and HOW you can make it happen for your organization...in less than an hour of your time. This isn't rocket science...but implementing it in your organization isn't as easy as you think. If it was, there would be more doing it. But then it wouldn't be as incredibly valuable and rewarding. Our mission is to get many more organizations to make this happen...it would change the buying experience!