Consistently Helping

Consistently Helping Shows You Truly Care

Helping your audience so they can improve their lives or their business is a critical cornerstone to becoming THE ONLY ONE and moving BEYOND DIFFERENTIATION™ to  “REMARK”able™. 

Being innovative and finding creative ways to improve the lives of your audience demonstrates it isn't always "just business." It illustrates  you truly care. And when people know you truly care and have their best interests in mind, they keep you in mind. And then they tell others how you are THE ONLY ONE they should work with or buy from.

There are a myriad of ways you can consistently help your audience...both inside and outside your business. Helping is one of the best ways to create Trust and build Relationships and Loyalty with your audience and your customers. Helping them improve their lives and/or their business shows you have gone beyond traditional differentiation of products and services and have moved BEYOND DIFFERENTIATION™. It significantly strengthens your position in the market since your competitors are most likely not doing much in this regard.

This is an area many organizations fall short...and one of the greatest opportunities to demonstrate you are THE ONLY ONE they should work with or buy from. There are two primary reasons why this falls short...

  • First, the organization doesn't know their customers as well as they think they do. So when they try to help them it is off track and proves to be of little value. When this happens over and over, both the company and the customer lose interest and whatever was being done ceases.
  • Second, the organization has the wrong people trying to help. For example, it is often the case where the marketing department may be in charge of helping their audience and customers. While this is done with great intent, it usually falls short at dazzling the customer. Let's face it, in many organizations, marketing has little to no exposure to their customers other than through mailing lists and other materials. They don't know the customer the way they need to know them if you were going to truly help.

In both of these situations, what organizations provide to their audience and customers by way of "helpful content," for example, falls short at being helpful. Instead, it becomes an annoyance and then gets turned off by the audience. When this happens, it doesn't matter how frequent you might try to help, it will fall on deaf ears and people will ignore it...considering it more noise. 

According to Forrester Research, 77% of the people in a study said TIME was their most valuable asset. Knowing most people need to have more time or not waste it, ask yourself a simple question, "Is the content and other ways we are trying to help our audience saving them time or costing them time?" The answer to this will help you eliminate much of what you are doing and refocus on things that will provide real value. 

However, if the "consistently helpful" and insightful content is truly helpful, they will talk about you. They will be excited to share it with their friends and colleagues. When this happens, they are Doing Your Marketing For You and getting people to talk about you as THE ONLY ONE they trust and work with or buy from. You have taken significant steps toward becoming a “REMARK”able™ company and going BEYOND DIFFERENTIATION™.  

If you want to Get Started with Consistently Helping your audience, we have a couple options for you to check out. 

Getting Started