Advocates, Authenticity, Best Practices, Content Marketing, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Get the “Inside Scoop”…just Ask a Building

Would you rather converse with a person or a building/office/group? Seems silly doesn’t it. ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Instead of thinking BIG…think IMPACT

I want to be the BIGGEST Company in my industry. I want to have ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Service, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Should I Buy from YOU?

The good and the bad of the Internet is that you can find virtually ...

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Advocates, Best Practices, Business Strategy, Content Marketing, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Content Marketing” can lead to “Word-of-Mouth”

You are at a gathering and see a group of people talking and decide ...

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Advocates, Authenticity, Best Practices, Blogging, CEO, CEO Insights, Customer Experience, Engagement, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Voice of the Customer

The New Role and Meaning of “Chief Executive Officer”

The traditional CEO title, Chief Executive Officer, may not necessarily be the right descriptor ...

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Advocates, Analytics, Authenticity, Best Practices, Brand, Customer Loyalty, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Leadership” and “Management” translate in Social Media

LEADERSHIP is about “leading people” because they choose to follow you…emotionally. You are the ...

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Advocates, Analytics, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Customer Profiles and their Likelihood of “Spreading the Word” about You

Here’s a simple way to analyze the customer base in your own company and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Focused, Engagement, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Brand Confusion = Customer Defection and No Word-of-Mouth

“Image courtesy of Master isolated images/ FreeDigitalPhotos.net” How “Simple” and “Clear” is your Brand ...

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Advocates, Authenticity, Business Strategy, Cost of Sale, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Selling FAILS today…5 Ways to Help it Succeed

I’m sure the most people reading this blog post are sales people, sales managers, ...

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Advocates, Brand, Business Strategy, CEO, CEO Insights, Cost of Sale, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Relationships, Results, ROI, Sales, Strategy, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Thinking “Long-Tail” is even more critical in “Quick Results” World

“Image courtesy of Cooldesign/ FreeDigitalPhotos.net” We all want it FAST…in fact, we all want ...

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