Best Practices, Engagement, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Storytelling, Viral Marketing, WOM on Steroids

Is your audience “sharing” or “deleting” your content?

I was meeting with a prospective client today who is in a “laggard” industry ...

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Advocates, Blaine Millet, Customer Experience 2.0, Customer Focused, Engagement, Interaction, Passion, Social Media, Uncategorized, Word-of-Mouth, Word-of-Mouth Marketing

Welcome Virtual Vino LIVE…

OK, I already know, I haven’t posted anything for a while, I have already ...

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Engagement, Leadership, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media

Think “Replacement Cost” instead of “Additional Cost”

When the internet first came out, everyone viewed it as a “net add” in ...

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Advocates, Business Strategy, Customer Loyalty, Expectations, Leadership, Market Differentiation, Relationships, Social Media, Strategy

The Tortoise STILL wins the race…

We all know the story… The Tortoise and the Hare…where the Tortoise starts out ...

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Advocates, Business Strategy, Economy, Helping, Leadership, Passion, Promises, Results, Social Media, Social Networking, Strategy, Word-of-Mouth

Washington Business Alliance – thank you…

It’s always a treat when you get a chance to work with some very ...

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Blogging, CEO, CEO Insights, Helping, Mind Shift, Passion, Results, Social Media, Social Media for CEOs, Social Media for Executives, Storytelling

CEOs can’t blog…really?

Last week I had a very interesting conversation with the CEO of a medium ...

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Advocates, Authenticity, Blaine Millet, Engagement, Helping, Interaction, Passion, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Media, Transparency, WOM10

The “Back Story” of a radio show…

Every Friday I get a wonderful treat – I get to spend 20 minutes ...

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Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?”  ...

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