Articles, Best Practices, Blogging, Content Marketing, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Blogging “Reincarnated”

Blogging concept Blogging is dead…a phrase that has been going around for as long ...

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Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you have an “Open Door” Policy with Your Customers?

Portrait of several business associates sitting on chairs by office door We have all ...

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Advocates, Analytics, Best Practices, Brand, CEO, Content Marketing, Customer Obsessed, Engagement, Expectations, facebook, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, twitter, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Social Media Tools…simply the “Cars on the Train”

Ever see a train go by…everyone has at least once in their life. If ...

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Authenticity, Best Practices, Blogging, Brand, Content Marketing, Creativity, Customer Centric, Engagement, facebook, Helping, Humor, Interaction, Marketing, Mind Shift, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Two-Dimensional Social Media Strategies

When people talk about different “dimensions” it is referring to adding more or less ...

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Advocates, Blogging, Brand, Business Strategy, CEO, CEO Insights, Content Marketing, Customer Centric, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Word-of-Mouth, Word-of-Mouth Marketing

Before you Tweet, Post, or Share…Ask ONE QUESTION

After spending over 8 years helping companies set up their Social Media Strategies, plan ...

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Advocates, Authenticity, Best Practices, Content Marketing, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Transparency, Trust, Trusted Relationships, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Get the “Inside Scoop”…just Ask a Building

Would you rather converse with a person or a building/office/group? Seems silly doesn’t it. ...

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Advocates, Best Practices, Brand, Content Marketing, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, twitter, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

“FOLLOW” Relevant…6 Areas That Matter

It doesn’t matter what speech I give or to what kind of group…as soon ...

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Advocates, Best Practices, Business Strategy, Content Marketing, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How “Content Marketing” can lead to “Word-of-Mouth”

You are at a gathering and see a group of people talking and decide ...

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Advocates, Best Practices, Brand, Content Marketing, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Have Marketers now RUINED “Story Telling” for B2B?

“Image courtesy of Ambro/ FreeDigitalPhotos.net” If you are in marketing or use social media ...

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Best Practices, Business Strategy, CEO, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools

B2C is the “window into the future” for B2B

“Image courtesy of Stuart Miles/ FreeDigitalPhotos.net” We all love “windows into the future” so ...

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