Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, facebook, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Promises, Relationships, Results, ROI, SEO, Social Media, Social Media for CEOs, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is about Saving Your Customers TIME

Word-of-Mouth has been called the “search killer” because there is little if any need ...

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Authenticity, Best Practices, Content Marketing, Customer Experience, Engagement, Expectations, facebook, Helping, Interaction, Leadership, Mind Shift, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Tools, Transparency, Trust, Trusted Relationships, twitter, Voice of the Customer, Word-of-Mouth

Let the Audience be the Police

This is about Social Media…specifically about the use of the right channel for the ...

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Advocates, Analytics, Best Practices, Brand, CEO, Content Marketing, Customer Obsessed, Engagement, Expectations, facebook, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, twitter, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Social Media Tools…simply the “Cars on the Train”

Ever see a train go by…everyone has at least once in their life. If ...

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Authenticity, Best Practices, Blogging, Brand, Content Marketing, Creativity, Customer Centric, Engagement, facebook, Helping, Humor, Interaction, Marketing, Mind Shift, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Two-Dimensional Social Media Strategies

When people talk about different “dimensions” it is referring to adding more or less ...

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Authenticity, Best Practices, Business Strategy, CEO Insights, Customer Experience, Engagement, Expectations, facebook, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Podcast, Promises, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Media, Transparency, twitter, Voice of the Customer, Word-of-Mouth

The Changing Face of News…and Life

News hasn’t changed…it is still important and it is still the drug of choice ...

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Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

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facebook, Push Marketing, Results, Social Media, twitter, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Elections will never be the same again…

This election today will be looked back on in history as one of the ...

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facebook, Social Media, Trusted Relationships, twitter, WOM on Steroids, Word-of-Mouth

Foundation for building "Word-of-Mouth on Steroids"

Word-of-Mouth has its roots in developing trusted relationships with people so you feel no ...

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Blogging, facebook, Leadership, Social Media for Executives, Strategy, twitter

The often missed "Secret" to Blogging

I have been reading a number of articles, blog posts, twitter and other content ...

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facebook, Leadership, Strategy, twitter

In Social Media, STRATEGY rules…

Social Media is clearly the “darling” of conversation in many circles today. Why? Without ...

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