Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

 ​Read More

Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Innovation, Leadership, Market Differentiation, ROI, Seattle Business, Social Media, Strategy

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management ...

 ​Read More

Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

 ​Read More

Advocates, Authenticity, Best Practices, Blaine Millet, Blogging, Engagement, Helping, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Relationships, ROI, Seattle Business, Social Media, Social Networking, Storytelling, Transparency, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

A story of SUCCESS – Redmond Rousers Rotary…THANK YOU!

One of the great success stories of Rotary International has to be what Kelly ...

 ​Read More

Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it?  But in essence, that’s exactly what ...

 ​Read More

Best Practices, Brand, CEO, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media

A “Long Tail” Strategy makes you memorable

We just finished a weekend where there is tremendous hype about all the “Superbowl ...

 ​Read More

Blogging, Engagement, Interaction, Market Differentiation, Passion, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling

Why Blog?

There are very few meetings I have where I don’t get asked this question ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Results, Strategy, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is part of your DNA – not a “campaign”

Sales are down, the product isn’t moving, we need more customers/clients, we have a ...

 ​Read More

Advocates, Best Practices, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Market Differentiation, Marketing, Passion, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

WOM is leveraged through ADVOCATES

I wrote a blog post on one of my other blogs called, “Have you ...

 ​Read More

Advocates, Business Strategy, Customer Loyalty, Expectations, Leadership, Market Differentiation, Relationships, Social Media, Strategy

The Tortoise STILL wins the race…

We all know the story… The Tortoise and the Hare…where the Tortoise starts out ...

 ​Read More