Advocates, Best Practices, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Service, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy

Cheapest” is the Easy Way Out

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net” Customers are complaining about our service…LOWER THE ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Interaction, Market Differentiation, Mind Shift, Results, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Random ACTS OF EXCELLENCE…can they change a company?

So yesterday I was in the US Post Office…one of the places I dread ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Important are your Customers…REALLY?

“Image courtesy of imagerymajestic / FreeDigitalPhotos.net” Who hasn’t heard the phrase, “Do what I ...

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Advocates, Brand, Breaking News, CEO, Customer Loyalty, Market Differentiation, Marketing, Push Marketing, ROI, Social Media, Social Media for CEOs, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ladies Home Journal is GONE…How this Relates to YOU

Having been a very early entrant into the world of Social Media, I have ...

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Customer Experience, Customer Experience 2.0, Customer Focused, Customer Service, Engagement, Interaction, Leadership, Market Differentiation, Social Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Buy from your own company

Word-of-Mouth is generated because of the “extremes” not the normal. If someone has a ...

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Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

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Business Strategy, Increased Profitability, Marketing, Mind Shift, Results, ROI, Social Media, Traditional Marketing, Traditional Media

Make the “i” in “ROi” first, then analyze the “R”

In the 100+ speeches I give every year, this one question is definitely in ...

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Advocates, Business Strategy, Economy, Helping, Leadership, Passion, Promises, Results, Social Media, Social Networking, Strategy, Word-of-Mouth

Washington Business Alliance – thank you…

It’s always a treat when you get a chance to work with some very ...

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