Advocates, Authenticity, Business Strategy, Customer Experience, Customer Experience 2.0, Engagement, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

 ​Read More

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

 ​Read More

Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

 ​Read More

Business Strategy, Customer Experience, Customer Loyalty, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Promises” – still the foundation…

This week I was in a discussion with a new client about their business ...

 ​Read More

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has ...

 ​Read More

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Economy, Market Differentiation, Relationships

Customer Loyalty just doesn’t happen…

One thing I have noticed over the years is how important something can be ...

 ​Read More

Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Social Media

It’s all about…….YOU

I have a problem.  The problem is that I am actively engaged in speaking, ...

 ​Read More