Advocates, Authenticity, Best Practices, Blaine Millet, Blogging, Engagement, Helping, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Relationships, ROI, Seattle Business, Social Media, Social Networking, Storytelling, Transparency, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

A story of SUCCESS – Redmond Rousers Rotary…THANK YOU!

One of the great success stories of Rotary International has to be what Kelly ...

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Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Satisfaction, Innovation, Interaction, Marketing, Mind Shift, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth, Word-of-Mouth Marketing

Why would you ever need social media?

Back in the early days, business was done eyeball to eyeball and with a ...

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Advocates, Helping, Passion, Pull Marketing, Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

The Best WOM isn’t about Reciprocity

WOM (Word-of-Mouth) can be either very powerful or very dangerous thing – depending on ...

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Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it?  But in essence, that’s exactly what ...

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Advocates, Best Practices, Brand, Business Strategy, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Results, Strategy, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is part of your DNA – not a “campaign”

Sales are down, the product isn’t moving, we need more customers/clients, we have a ...

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Advocates, Best Practices, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Market Differentiation, Marketing, Passion, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

WOM is leveraged through ADVOCATES

I wrote a blog post on one of my other blogs called, “Have you ...

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Advocates, Best Practices, Pull Marketing, Word-of-Mouth, Word-of-Mouth Marketing

Leveraging the most powerful sales tool you have…

Have you ever gotten a new client or new sale because of Word-of-Mouth? Of ...

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Advocates, Blaine Millet, Customer Experience 2.0, Customer Focused, Engagement, Interaction, Passion, Social Media, Uncategorized, Word-of-Mouth, Word-of-Mouth Marketing

Welcome Virtual Vino LIVE…

OK, I already know, I haven’t posted anything for a while, I have already ...

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Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?”  ...

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Authenticity, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a ...

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