Strategy | WOM10 - Part 24

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Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

Best Practices, CEO, Customer Experience, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Risk, Strategy

If you want true success with Social Media, start with “WHY”

I don’t know if you are in the same boat as I am, but ...

Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Innovation, Leadership, Market Differentiation, ROI, Seattle Business, Social Media, Strategy

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management ...

Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what ...

Advocates, Best Practices, Brand, Business Strategy, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Results, Strategy, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is part of your DNA – not a “campaign”

Sales are down, the product isn’t moving, we need more customers/clients, we have a ...

Advocates, Business Strategy, Customer Loyalty, Expectations, Leadership, Market Differentiation, Relationships, Social Media, Strategy

The Tortoise STILL wins the race…

We all know the story… The Tortoise and the Hare…where the Tortoise starts out ...

Advocates, Business Strategy, Economy, Helping, Leadership, Passion, Promises, Results, Social Media, Social Networking, Strategy, Word-of-Mouth

Washington Business Alliance – thank you…

It’s always a treat when you get a chance to work with some very ...

Authenticity, Best Practices, CEO, CEO Insights, Employee Retention, Helping, Increased Profitability, Leadership, Passion, Relationships, Strategy

Meet Ron Dohr – when Character wins…

A few weeks ago I had the pleasure of sitting down and talking with ...

CEO, Results, Social Media, Social Media for CEOs, Strategy

Guardrails in Social Media

Guardrails – I love that term because it is one of those that everyone ...

Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” ...