Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Interaction, Market Differentiation, Mind Shift, Results, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Random ACTS OF EXCELLENCE…can they change a company?

So yesterday I was in the US Post Office…one of the places I dread ...

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Advocates, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The Fly and the Shotgun…

Think of a time when you have been enjoying a picnic, some private time ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Important are your Customers…REALLY?

“Image courtesy of imagerymajestic / FreeDigitalPhotos.net” Who hasn’t heard the phrase, “Do what I ...

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Advocates, Customer Experience, Customer Focused, Helping, Market Differentiation, Pull Marketing, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Who do YOU want Talking about YOU…

“Image courtesy of cooldesign / FreeDigitalPhotos.net” People ask me all the time, “Isn’t it ...

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Leadership, Marketing, Social Media, Strategy, Traditional Marketing, Traditional Media, Word-of-Mouth Marketing

Are Ad Agencies becoming the next “Kodak Moment”?

Remember Kodak? Those in my generation certainly do because they were the powerhouse, the ...

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Customer Experience, Engagement, Leadership, Market Differentiation, Mind Shift, Strategy, Word-of-Mouth

Happy Easter…time to renew

Happy Easter everyone…I hope this is a special day for you and one you ...

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Brand, Customer Experience, Engagement, Interaction, Market Differentiation, Pull Marketing, Push Marketing, Results, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

BE the “Clown” – BE “Memorable”

With the upcoming 4th of July holiday coming up, it made me think of ...

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Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

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Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

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