Advocates, Best Practices, Brand, Business Strategy, CEO, Cost of Sale, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth is BAD for You…2 Key Issues

Free Word And Fireworks Showing Freebie and Promotion Word-of-Mouth has been (and still is) ...

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Advocates, Analytics, Best Practices, Brand, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Forget the “Numbers”…they’re Misleading You

From the beginning of the Internet Revolution and the tidal wave of Social Media, ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Want Your Customers to Talk and Engage with You…think Psychographics

Demographics are so yesterday…they served us well in the Industrial Revolution era. But in ...

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Advocates, Best Practices, Business Strategy, CEO, Creativity, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How to Successfully Push Through the “Valley of Despair” and Achieve the “DREAM”

I deal in the world of helping Dreams come true…at least when it comes ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Think of your CUSTOMER like the NEWSPAPER

Take yourself back 10 years…before Social Media was the mainstream for information. How did ...

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Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, SEO, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Customers Don’t Care about Your Search Rankings…WHY You Shouldn’t Either

When someone talks about being ranked #1 on Google (or Bing, Yahoo, or other ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promises, Pull Marketing, Push Marketing, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Customer Service is a Risky Strategy

Customer Service by its very nature is a “reactionary” process most organizations create to ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Creativity, Customer Centric, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Selling HAMMERS…or delivering DREAMS?

The word VALUE has been around a very long time…and I’m sure it has ...

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Authenticity, Best Practices, Content Marketing, Customer Experience, Engagement, Expectations, facebook, Helping, Interaction, Leadership, Mind Shift, Relationships, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Tools, Transparency, Trust, Trusted Relationships, twitter, Voice of the Customer, Word-of-Mouth

Let the Audience be the Police

This is about Social Media…specifically about the use of the right channel for the ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

TRUST and WORD-of-MOUTH…they’re Inseparable

The Desired Result… Everyone on the planet doing any kind of business wants more ...

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