Authenticity, Best Practices, Business Strategy, CEO Insights, Customer Experience, Engagement, Expectations, facebook, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Podcast, Promises, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Media, Transparency, twitter, Voice of the Customer, Word-of-Mouth

The Changing Face of News…and Life

News hasn’t changed…it is still important and it is still the drug of choice ...

 ​Read More

Advocates, Analytics, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Customer Profiles and their Likelihood of “Spreading the Word” about You

Here’s a simple way to analyze the customer base in your own company and ...

 ​Read More

Advocates, Analytics, Best Practices, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

SEO is MEANINGLESS…unless you are doing this

Does it matter how many visitors you get on your website, or pages viewed, ...

 ​Read More

Advocates, Best Practices, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

Out of Sight, Out of Mind…does this describe your Customers?

We all know the phrase…Out of Site, Out of Mind. It is one that ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Focused, Engagement, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Brand Confusion = Customer Defection and No Word-of-Mouth

“Image courtesy of Master isolated images/ FreeDigitalPhotos.net” How “Simple” and “Clear” is your Brand ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Service, Engagement, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Customer Experiences…Are yours being talked about?

Every business or organization delivers multiple customer experiences to their customers every day. And ...

 ​Read More

Advocates, Analytics, Best Practices, Business Strategy, Cost of Sale, Customer Experience, Customer Focused, Customer Loyalty, Leadership, Market Differentiation, Marketing, Passion, Relationships, Results, Sales, Social Media, Strategy, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Does your Company have a “Short-term” or Long-term” View of Customers?

If someone asked you how you view your customers, would you say you focus ...

 ​Read More

Advocates, Authenticity, Business Strategy, Cost of Sale, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Selling FAILS today…5 Ways to Help it Succeed

I’m sure the most people reading this blog post are sales people, sales managers, ...

 ​Read More

Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Helping, Interaction, Market Differentiation, Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Are your employees empowered to deliver WOW!

Do you have policies and rules in place that either empower or restrain your ...

 ​Read More

Advocates, Authenticity, Best Practices, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Social Media Comes to the Rescue of Your Customers

I hear this all the time…it is a blessing and a curse…a joy and ...

 ​Read More