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Get The NEW Book


  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
Get The NEW Book
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  • Category: Market Differentiation

Advocates, Blaine Millet, Business Strategy, Customer Experience, Customer Focused, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

David vs. Goliath is really a Word-of-Mouth Story

Being a Christian I get the David and Goliath story…you probably get the story ...

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Advocates, Best Practices, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Service, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy

Cheapest” is the Easy Way Out

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net” Customers are complaining about our service…LOWER THE ...

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Best Practices, Helping, Market Differentiation, Marketing, Passion, Pull Marketing, Push Marketing, Traditional Marketing, Traditional Media

The New “P” in Marketing…and Business

“Image courtesy of stockimages / FreeDigitalPhotos.net” A long time ago, the 1960’s to be ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Expectations, Interaction, Market Differentiation, Passion, Promises, Sales, Voice of the Customer, Word-of-Mouth

Does Great Service = A WOW Experience?

“Image courtesy of Stockphoto/ FreeDigitalPhotos.net” Do you and your company equate great service with ...

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Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Helping, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOW, that was Mediocre…

Somehow these words don’t go together but they are exactly what we deliver to ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Interaction, Market Differentiation, Mind Shift, Results, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Random ACTS OF EXCELLENCE…can they change a company?

So yesterday I was in the US Post Office…one of the places I dread ...

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Advocates, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The Fly and the Shotgun…

Think of a time when you have been enjoying a picnic, some private time ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Important are your Customers…REALLY?

“Image courtesy of imagerymajestic / FreeDigitalPhotos.net” Who hasn’t heard the phrase, “Do what I ...

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Become THE ONLY ONE your customers (and others) talk about and tell others to buy from...GUARANTEED

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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
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