Authenticity, Best Practices, Business Strategy, CEO Insights, Customer Experience, Engagement, Expectations, facebook, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Podcast, Promises, Relationships, Results, Risk, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Media, Transparency, twitter, Voice of the Customer, Word-of-Mouth

The Changing Face of News…and Life

News hasn’t changed…it is still important and it is still the drug of choice ...

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Advocates, Analytics, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Customer Profiles and their Likelihood of “Spreading the Word” about You

Here’s a simple way to analyze the customer base in your own company and ...

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Advocates, Analytics, Best Practices, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

SEO is MEANINGLESS…unless you are doing this

Does it matter how many visitors you get on your website, or pages viewed, ...

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Advocates, Customer Experience, Customer Focused, Employee Retention, Helping, Leadership, Market Differentiation, Passion, Social Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NFL GameDay Experience…A Missed Opportunity

As you know, I am “over the top” passionate about delivering totally awesome and ...

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Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Market Differentiation, Marketing, Passion, Push Marketing, Results, Social Media, Social Networking, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Forget “Customized” for the Customer…Just Take Anyone’s Money

This just caught my attention and was so blatantly against where we are today ...

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Advocates, Customer Experience, Customer Experience 2.0, Customer Focused, Engagement, Expectations, Helping, Interaction, Market Differentiation, Passion, Results, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you “Extend” or “Kill” the Emotional Feeling in your Customers?

“Image courtesy of Stockimages/ FreeDigitalPhotos.net” Customer Experiences are emotional. They draw you in and ...

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Advocates, Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Expectations, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, Social Media, Social Media for CEOs, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Let’s Play the “Customer” Newlywed Game…

Everyone knows the Newlywed game. It’s where two newly married couples compare their answers ...

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Advocates, Best Practices, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

Out of Sight, Out of Mind…does this describe your Customers?

We all know the phrase…Out of Site, Out of Mind. It is one that ...

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Authenticity, Brand, Creativity, Customer Experience, Engagement, Interaction, Market Differentiation, Marketing, Pull Marketing, Push Marketing, Results, Social Media, Tools, Traditional Marketing, Traditional Media, Transparency, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Low Will They Go To Get You To Watch Their Ad…

We all know traditional media is either dead or rapidly dying, depending on which ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Focused, Engagement, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Brand Confusion = Customer Defection and No Word-of-Mouth

“Image courtesy of Master isolated images/ FreeDigitalPhotos.net” How “Simple” and “Clear” is your Brand ...

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