Leadership | WOM10 - Part 25

Home
|
Archives: Leadership

A story of SUCCESS – Redmond Rousers Rotary…THANK YOU!

One of the great success stories of Rotary International has to be what Kelly ...

Best Practices, Customer Experience, Engagement, Helping, Interaction, Leadership, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

MEMO: Tell our Customers NOT to talk about us…

I know, sounds a bit ridiculous doesn’t it? But in essence, that’s exactly what ...

Best Practices, Brand, CEO, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media

A “Long Tail” Strategy makes you memorable

We just finished a weekend where there is tremendous hype about all the “Superbowl ...

Advocates, Best Practices, Brand, Business Strategy, Leadership, Market Differentiation, Marketing, Passion, Pull Marketing, Results, Strategy, Word-of-Mouth, Word-of-Mouth Marketing

Word-of-Mouth is part of your DNA – not a “campaign”

Sales are down, the product isn’t moving, we need more customers/clients, we have a ...

Creativity, Innovation, Leadership, Mind Shift, Passion, Social Media, Social Media for CEOs, Social Media for Executives, Tools

If you don’t believe me…listen to the kids!

I give hundreds of speeches a year to CEOs, Business Owners, and other top ...

Engagement, Leadership, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media

Think “Replacement Cost” instead of “Additional Cost”

When the internet first came out, everyone viewed it as a “net add” in ...

Advocates, Business Strategy, Customer Loyalty, Expectations, Leadership, Market Differentiation, Relationships, Social Media, Strategy

The Tortoise STILL wins the race…

We all know the story… The Tortoise and the Hare…where the Tortoise starts out ...

Advocates, Business Strategy, Economy, Helping, Leadership, Passion, Promises, Results, Social Media, Social Networking, Strategy, Word-of-Mouth

Washington Business Alliance – thank you…

It’s always a treat when you get a chance to work with some very ...

Authenticity, Best Practices, CEO, CEO Insights, Employee Retention, Helping, Increased Profitability, Leadership, Passion, Relationships, Strategy

Meet Ron Dohr – when Character wins…

A few weeks ago I had the pleasure of sitting down and talking with ...

Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” ...