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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
Get The NEW Book
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  • Archives: Brand

Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Market Differentiation, Marketing, Passion, Push Marketing, Results, Social Media, Social Networking, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Forget “Customized” for the Customer…Just Take Anyone’s Money

This just caught my attention and was so blatantly against where we are today ...

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Authenticity, Brand, Creativity, Customer Experience, Engagement, Interaction, Market Differentiation, Marketing, Pull Marketing, Push Marketing, Results, Social Media, Tools, Traditional Marketing, Traditional Media, Transparency, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Low Will They Go To Get You To Watch Their Ad…

We all know traditional media is either dead or rapidly dying, depending on which ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Focused, Engagement, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Brand Confusion = Customer Defection and No Word-of-Mouth

“Image courtesy of Master isolated images/ FreeDigitalPhotos.net” How “Simple” and “Clear” is your Brand ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Service, Engagement, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Customer Experiences…Are yours being talked about?

Every business or organization delivers multiple customer experiences to their customers every day. And ...

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Advocates, Analytics, Brand, Business Strategy, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Expectations, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Analytics comes second…PASSION comes FIRST

Big Data, Market Research, Customer Analytics, and a host of other terms are flooding ...

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Advocates, Best Practices, Brand, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Leadership, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Sales, Strategy, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Do You Really Need Google?

“OMG…if we aren’t at the top of the search results no one will ever ...

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Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Economy, Expectations, Leadership, Market Differentiation, Results, Strategy, Voice of the Customer

Jack Welch got it Right…even for Customers

There is a famous quote I always loved from Jack Welch, famous CEO from ...

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Advocates, Brand, Business Strategy, CEO, CEO Insights, Cost of Sale, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Relationships, Results, ROI, Sales, Strategy, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Thinking “Long-Tail” is even more critical in “Quick Results” World

“Image courtesy of Cooldesign/ FreeDigitalPhotos.net” We all want it FAST…in fact, we all want ...

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Advocates, Best Practices, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Service, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy

Cheapest” is the Easy Way Out

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net” Customers are complaining about our service…LOWER THE ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Expectations, Interaction, Market Differentiation, Passion, Promises, Sales, Voice of the Customer, Word-of-Mouth

Does Great Service = A WOW Experience?

“Image courtesy of Stockphoto/ FreeDigitalPhotos.net” Do you and your company equate great service with ...

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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
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