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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
Get The NEW Book
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  • Archives: Brand

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Results, Sales, Social Media, Strategy, WOM on Steroids, Word-of-Mouth

Is Chipotle Missing a Huge Opportunity?

Chipotle is a well-known success story…created a new place in the market with good ...

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Advocates, Authenticity, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sharing is NOT Word-of-Mouth

I know this will be controversial but it needs to be differentiated… When someone ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Mediocre” is NOT in our vocabulary

Average Survey Result Checked On A Clipboard Customer Obsessed organizations have their own vocabulary. ...

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Advocates, Best Practices, Blogging, Brand, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Social Media, Strategy, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Be Helpful…Be Relevant…Be FIRST

We’ve all read some sort of “Top 10 List” of what successful people do ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Results, Strategy, Voice of the Customer, Word-of-Mouth

If YOU don’t know why you are DIFFERENT…neither do your CUSTOMERS

Identity I had a recent, hauntingly familiar, encounter with a Business Owner the other ...

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Advocates, Authenticity, Brand, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Relationships, Results, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Advocacy” is more about your Character than your Work

Two scenarios…which one would you prefer if they were your employees? Hi Bob…I wanted ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Don’t be “That Guy/Girl/Company”

I see a tweet or a post and the title looks pretty interesting…in fact ...

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Authenticity, Best Practices, Blogging, Brand, Content Marketing, Creativity, Customer Centric, Engagement, facebook, Helping, Humor, Interaction, Marketing, Mind Shift, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, twitter, Word-of-Mouth, Word-of-Mouth Marketing

Two-Dimensional Social Media Strategies

When people talk about different “dimensions” it is referring to adding more or less ...

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Analytics, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Increased Profitability, Leadership, Market Differentiation, Marketing, Results, ROI, Sales, Strategy, Traditional Marketing

FREE = COMMODITY…and Where Companies Lose their Differentiation

Free Word And Fireworks Showing Freebie and Promotion We’ve been hearing the word “Commodities” ...

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Advocates, Blogging, Brand, Business Strategy, CEO, CEO Insights, Content Marketing, Customer Centric, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Word-of-Mouth, Word-of-Mouth Marketing

Before you Tweet, Post, or Share…Ask ONE QUESTION

After spending over 8 years helping companies set up their Social Media Strategies, plan ...

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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
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