Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Increased Profitability, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Results, ROI, Social Media, Strategy, Traditional Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Do You REALLY Need a Case Study to Change Your Customer Experience?

“Image courtesy of Gualberto107/ FreeDigitalPhotos.net” Having been in the “Customer Experience” and “Social Media/Word-of-Mouth” ...

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Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Customer Loyalty, Economy, Expectations, Leadership, Market Differentiation, Results, Strategy, Voice of the Customer

Jack Welch got it Right…even for Customers

There is a famous quote I always loved from Jack Welch, famous CEO from ...

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Best Practices, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Expectations, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Do you REALLY need more Customer Research?

“Image courtesy of Stuart Miles/ FreeDigitalPhotos.net” I heard again today…another company trying to find ...

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Best Practices, Creativity, Customer Experience, Customer Focused, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth

Focus on “The Corners of the Circle”…not in Committees

“Image courtesy of Ambro/ FreeDigitalPhotos.net” Committee is another name for “neutering.” If you want ...

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Advocates, Best Practices, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Service, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy

Cheapest” is the Easy Way Out

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net” Customers are complaining about our service…LOWER THE ...

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Best Practices, Helping, Market Differentiation, Marketing, Passion, Pull Marketing, Push Marketing, Traditional Marketing, Traditional Media

The New “P” in Marketing…and Business

“Image courtesy of stockimages / FreeDigitalPhotos.net” A long time ago, the 1960’s to be ...

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Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

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Best Practices, CEO, Customer Experience, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Risk, Strategy

If you want true success with Social Media, start with “WHY”

I don’t know if you are in the same boat as I am, but ...

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Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

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Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Innovation, Leadership, Market Differentiation, ROI, Seattle Business, Social Media, Strategy

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management ...

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