Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

 ​Read More

Advocates, Authenticity, Business Strategy, Customer Experience, Customer Experience 2.0, Engagement, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

 ​Read More

Best Practices, CEO, Customer Experience, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Risk, Strategy

If you want true success with Social Media, start with “WHY”

I don’t know if you are in the same boat as I am, but ...

 ​Read More

Business Strategy, Increased Profitability, Marketing, Mind Shift, Results, ROI, Social Media, Traditional Marketing, Traditional Media

Make the “i” in “ROi” first, then analyze the “R”

In the 100+ speeches I give every year, this one question is definitely in ...

 ​Read More

Social Media, Word-of-Mouth

Happy Mothers Day…Spread the “word”…

HAPPY MOTHERS DAY to every mother out there – what a beautiful day we ...

 ​Read More

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

 ​Read More

Best Practices, Blogging, Breaking News, Customer Experience, Engagement, facebook, Helping, Market Differentiation, Pull Marketing, Push Marketing, Relationships, Social Media, Storytelling, Uncategorized

USA Today suggests a choice…”Easy” or a “Relationship”

I lost count of how many people either sent me or handed me a ...

 ​Read More

Customer Experience, Engagement, Helping, Mind Shift, Social Media, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio ...

 ​Read More

Business Strategy, CEO, Helping, Leadership, Pull Marketing, Push Marketing, ROI, Social Media

What “One thing” annoys me about social media?

I had the privilege of speaking to a great group of marketing leaders from ...

 ​Read More

Humor

Dear CEO – I surrender – you WIN…

OK – after giving over 500 speeches and consulting with numerous clients in the ...

 ​Read More