Category Archives: Storytelling

Why Blog?

There are very few meetings I have where I don’t get asked this question when we start to talk about Social Media and developing a Word-of-Mouth Strategy.  And I really appreciate people asking rather than just formulating their own ideas of why they should or shouldn’t.  I was just asked this again yesterday so it…

When should you “blog”?

Getting to work with lots of CEOs, Business Owners, and Top Executives gives me an “inside view” of what they talk about and think about when they are using social media.  One area more and more are getting into is “blogging” – yes blogging. As you have heard me talk about over and over, I…

Thanksgiving is a great teacher for social…

When we think about Thanksgiving, what thoughts are the ones that immediately come to mind?  Is it the big dinner, the eating ALL day, the football games, seeing family you might not have seen for a while, planning for your Black Friday shopping trip, or just another day off from work?  While it can be…

Is your audience “sharing” or “deleting” your content?

I was meeting with a prospective client today who is in a “laggard” industry in regard to social media adoption, but wants to try and “lead the pack” and venture into the use of social media – good for them!  This isn’t a story about that – much bigger topic for a future post.  Nope,…

CEOs can’t blog…really?

Last week I had a very interesting conversation with the CEO of a medium sized business that I thought was so interesting I wanted to share it with all of you readers out there in “WOM land”. It started off like a lot of conversations I have with top executives about social media – the…

Tom Skerritt, film legend agrees…

I had the wonderful experience to listen to film legend, Tom Skerritt, at the Zino Society Entertainment Forum last week.  His speech was passionate, emotional, and heartfelt by everyone – and was spot on with his topic.  I pretty much know nothing about the film industry, other than I like movies and know what I…

Do you have “Passion”?

Think about your best friend, favorite client, favorite restaurant, your spouse, your kids, a business you have dealt with that you just love to buy from, a partner you trust completely, and others in a similar correlation.  When you do, does your adrenaline go up just a bit, do you get a bit excited, does…

Perfectionism is your ENEMY!

I was talking to my good friend and client, Michael Lee, the other day about blogging and what it takes for a business owner, CEO or any other top Executive like himself to be a consistent blogger.  I thought the core of our conversation was so universal to other executives I wanted to share this…

“Testimony” vs. “Tranparency” – any difference?

I was sitting in church yesterday at Overlake Christian Church listening to a great message by Pastor Mike Howerton talk about “getting unstuck” by facing where you are in life and how you can move on to be more at peace with yourself and others around you – then it hit me.  Mike was simply…

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the chance to connect with some of my friends and colleagues from the past (spent almost the entire “90′s with this group of people).  What a great event and what great people.  I still can’t believe how it came tumbling down –…