I lost count of how many people either sent me or handed me a recent article in USA Today titled, “More companies quit blogging, go with Facebook instead.” There’s no mystery to why…they all know I am a HUGE fan of blogging and believe a blog represents the core of “engagement” in Social Media. So…
This election today will be looked back on in history as one of the few remaining where traditional marketing approaches were used. In the future, the amount of flyers that are sent out through the mail will drop dramatically. Most I’m sure will be like me and take them from mailbox to recycle and never…
Word-of-Mouth has its roots in developing trusted relationships with people so you feel no only comfortable, but obligated to refer or recommend someone. People don’t spread the word about organizations and people that are “mediocre” or “average” or “the norm.” No, they spread the word about those that are unique, honest, authentic, and trustworthy and…
I have been reading a number of articles, blog posts, twitter and other content on what others think is the “secret to successful blogging” and I am shocked! Most are missing the biggest value of blogging. Most believe that if you have something to say and it can’t be said in 140 characters (twitter and…
Social Media is clearly the “darling” of conversation in many circles today. Why? Without getting into lots of stats and details, its really pretty simple. The tools are free, the press is looking for anything to write about that might keep them alive and traditional media is declining faster than the stock market did last…
Big News on Facebook. Beginning June 13, Facebook gives you the opportunity to own a customized Facebook URL. Why is everyone going to be jumping on their computers to grab theirs? Glad you asked: My friend, Janelle Elms made the following points in a recent message. It’s easier for your friends to remember and use…