Best Practices in Managing Customer Behavior using Customer Experience Mapping™

This is a White Paper we created after our book, “Creating and Delivering Totally Awesome Customer Experiences” was released. This includes the overview of the methodology we created in the book and some case study examples of how it can be applied. We encourage you to DOWNLOAD your own copy of the Executive Summary as it is a good introduction to Customer Experience Mapping and how it works inside an organization.

White paper cover Executive Summary