My Most Recent BLOG posts

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2 Assets which Lead to either Differentiation or Risk of Extinction
There are always certain aspects of every business, when not integrated, put them at high risk of not surviving…and they are what keeps CEOs and Business Owners up at night. When a business has lower quality products, inefficient services, poor customer experiences, or a variety of other items, they are putting the business at risk. But now there are 2 items, in the current Internet Revolution, which have become so critical that they can take down a company even when they have high quality products and services. These two critical items are directly linked to your customers…TIME and TRUST… [more]
Word-of-Mouth is Awesome…but not Always…3 Reasons Why
There is no business on the planet that doesn’t want more Word-of-Mouth…it is the most trusted, respected, and can be delivered at the lowest cost of sale for any product or service. The numbers are staggering…over 90% of the people believe the recommendations from someone they know. So why wouldn’t you just want more of this highly coveted activity? When you have a “Word-of-Mouth Strategy” in place in your business (or any organization including non-profit) you are purposeful about creating word-of-mouth and you will derive some incredible benefits…well beyond your competition. But when word-of-mouth is left [more]
We’re reaching a “Tipping Point” as Leaders…5 Ways to Prepare and Thrive
Today we have hundreds and thousands of choices available to us, the customer, to purchase virtually any product or service…but is it adding more value? I believe we are reaching a “tipping point” of too many choices not adding to an increase in value for the customer. More choices of the same or similar products/services aren’t increasing the value of these products or services. The number one factor of why we are nearing the tipping point is TIME. There is a delicate balance between having more choices/options and having less time. For example, if having twice [more]