My Most Recent BLOG posts

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Want to Build more TRUST…Build a better JOURNEY
Being well entrenched in the Digital/Internet Revolution we are in today, one thing has become more important and paramount than ever before in history…TRUST. The other name for this period of time we are in is “The Customer Revolution”…and for the same reasons. If your customers don’t trust you, you are at high risk of extinction in the not too distant future. TRUST has become the ultimate prize for businesses today. If your customer’s trust you, they are choosing to work with you over anyone else in your industry…even if they have to pay [more]
Do Your Customers Scream TRUST or DISTRUST?
Trust is possibly the most powerful word an organization can have today. Either you have it with your customers (and employees) or you don’t. It isn’t something that works on a “meter” where you have 60% trust and 40% distrust. And once you have it, you can make it stronger and deeper once you have established it with your customers. But organizations that aren’t trusted also communicate this very clearly to their customers…and customers respond to it in many different ways. When a customer has their first interaction with your business (doesn’t have to be a purchase) [more]
“FREE” is the Ultimate Brand Erosion Strategy…5 Reasons and an Opportunity
When someone offers something for FREE, there are lots of things that happen…most of which end up destroying your brand. But for those that take a different approach, there is tremendous opportunity to capture a much bigger market and solidify your BRAND. To start, it’s important to understand the difference between building “Brand Awareness” and “Solidifying your Brand” when it comes to establishing a Brand Strategy. Often times I see these two becoming comingled which can end up leading to “Brand Erosion” for a business. Seeing this doesn’t happen is one of the key responsibilities of a [more]