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BusinessWeek has it right...

I just read a great article in the latest edition of BusinessWeek called, "Social Media is Nothing New" by Steve McKee.  I love it when "traditional media" gets it right in the "social media" world and this time they nailed it!

What I am talking about is "Word-of-Mouth" marketing.  Their article talks about what we figured out a while back - word-of-mouth is at the core of how social media can benefit a business.  When you cut through all the noise and clutter of the latest "tools" and current "hot topics", it still comes back to one thing - being able to create far more word-of-mouth than ever before.

But the key is that it comes back to word-of-mouth.  As Steve so aptly put it in his BusinessWeek article, "If you're still wondering whether social media is for you, recognize that you've been participating in it all along. It may simply be that you need to add the digital component to your analog efforts."  Couldn't have said it any better - it has always been the "most valued" way of getting more customers, building loyalty with the ones you have and attracting the best employees - hands down.  Now we just moved it from "analog" to "digital" through the invention of social media tools.

Thank you...Lots of Downloads!!

Well it has been less than a week since we officially launched our new e-book, "Business Tools??? - Executives View of Social Media for Business", and we have already had hundreds of downloads - THANK YOU!!
We know we were trying something different when we announced the new e-book and offered it for FREE - as long as you were willing to share it with just 2 colleagues.  Why?  We have been "evangelists" for the past 18 months - trying to help educate CEOs, Business owners and other top executives on just how "game changing " this social media revolution will have on their business.  After over 75 speeches and 1500 people, we thought we would try to continue spreading the word "virally" through our e-book.  It looks like it is working...

John Hartman of CEOtoCEO offered a great quote we thought summed up many of the comments we have been hearing from those that have already read it.  He said,"Social Media authorities Blaine Millet & Clay Loges of WOM10 offer a CEO introduction to social media in their new e-Book, "Business Tools??? - an Executive View of Social Media".  It's a great executive overview of the driving forces behind this new form of marketing and communications for business. The book is short, to-the-point, and practical." 

So please take advantage of our SPECIAL OFFER and grab your FREE copy before our limited time offer expires.  We want everyone to know about social media and have their eyes wide open as they embark on the most revolutionary marketing and communications "mind shift" to take place in our lifetime.  Again, please download the e-book and share it with your colleagues - they will thank you later.  Enjoy - it's our gift to business people everywhere.

We have LIFTOFF...

As you may be able to tell, there is something new on the right side of our blog - YES, it is the cover of our new e-book, "Business Tools???  - Executives View of Social Media" - it has finally been released!!

We are so excited that it is finally here.  We actually got the chance to "pre-release" it Wednesday to the Bellevue Overlake Rotary when we were speaking at their luncheon meeting.  Great group of people. Thanks to Craig Rhyne for arranging to have us come and speak. 

Our e-book is designed for the CEO, Business Owner, or Top Executive since it focuses on what leaders need to know about social media and the tools to help it grow their business.  We talk about a number of topics, including:

• What exactly is social media?
• What tools are best for business?
• What are the key tools?
• What is the difference between "Push" and "Pull" marketing?
• What are these people called "followers" anyway - friend or foe?
• How can I make money using social media?
• Primer for how all the tools work
• 12 items you should know and can use to keep you on the right path

That should hopefully peak your interest to check it out.  So please check our our book and leave us a comment letting you know what you think about it?  Was it helpful?  Informative?  Interesting?  Well written? or anything else you want to tell us.  You can leave it as a comment to this post or others or simply send us an e-mail at comments@wom10.com.  ENJOY...

Nancy Truitt Pierce does it again...

Clay and I just had a great experience.  Nancy Truitt Pierce, owner of WoodsCreek Consulting, asked us to speak to her executive group of CIOs and CTOs today.  While we can't share the names of those in her super, private, top secret, locked down secure group, we can tell you it includes some of the key businesses in the Seattle area.  If I told you any more I would probably be shot.


But that's not what's important.  What was great about this opportunity for us to speak (we see all our speaking gigs as great opportunities because we get to meet such great people) was that it was to a group we haven't normally focused on in our 75+ speeches.  We always speak to CEOs, Business Owners, and other Top Executives, but never have we spoken to a group of only CIOs and CTOs.  This was great!

What made it great were their questions.  They were focused on how to use social media internal to their company to create more synergy, collaboration, etc.  Here are some of their questions - we wanted to share them with you since they were so interesting...

• Where is the line in regard to policies around social media use inside the organization?
• How do you avoid the huge "time suck" that comes with social media when employees use it?
• Is Yammer an effective tool internally?
• How important is this to your brand?
• How do you capture the "real time" advantage social media has to offer?
• How can this be used for collaboration internally?
• How do you tell the "winners" from the "losers" in regard to the tools?
• How can it help drive innovation?
• How do we embrace without losing control?

All excellent questions.  We will provide answers to these in future posts.  For now, thanks to Nancy for giving us the opportunity to meet and speak to such a great group of people.  Thanks Nancy...

Book is getting closer...

OK, I know we are teasing our readers a bit, but stay tuned - it is getting REALLY close to launch - maybe within the next week.  Actually, we are putting on the finishing touches, adding some more slides from our speeches and dressing it up a bit more.

I hope you continue to follow us on this - there will be some SPECIAL OFFERS available as well to those that read our blog so stay tuned.  This is going to be great...

Jack Zduriencik of Seattle Mariners speaks to CEOs...

What a great morning I just had listening to Jack "Z" Zduriencik the GM of the Seattle Mariners.  He was an inspiration and an incredibly great speaker.  What made him great?  It wasn't that he was the most polished and poised speaker I have ever seen.  No, he was genuine, authentic, passionate, knowledgeable and he told GREAT STORIES.

He also left me with a lot of great quotes and thoughts - too many to describe in just one posting.  He started his speech with some humor and then told everyone "you should be a person with integrity."  His system is "people" because at the end of the day it is because of the people you surround yourself with and their support for you that matters.  The Seattle Mariners are a group of "quality people."

He also made a great statement that everyone can incorporate into their businesses.  He said, "at the end of the day, bring credibility to your organization.  Look at your assets, have a plan but at the end of the day you need good people.  And you have to treat people like you want them to treat you."

This was a sold-out audience at the CEOtoCEO event that is run and put on by John Hartman.  What a great group of business leaders.  I had the opportunity to talk to many of them, including George Bartell from Bartell Drugs, Shelley Rotondo from NW Harvest and many others.  I'm in the picture Steve Camp from the Seattle Mariners - great guy, can get you into their suites.  It is a great place to have an informal chat with many of the key business leaders in Seattle.  If you haven't checked this event out, go to John Hartman's blog and get more details - it is well worth your time.