My Most Recent BLOG posts

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Being customer obsessed isn’t something you do… It's who you are! I get asked all the time what a “Customer Obsessed Project” might look like for a particular company…this translates to, “I don’t really get Customer Obsession.” Projects have “start and end dates”…being Customer Obsessed never ends…it is you new WAY OF LIFE. CUSTOMER OBSESSION isn’t like doing a customer satisfaction survey where you decide to collect some information and then you are finished. It also isn’t like starting and stopping some “customer campaign” where you are going to do something nice for [more]
TRUST…let me be a bit more specific…LACK OF TRUST. “Trust” has always been a “golden word” but today it has been elevated even more due to the massive (and easy) means of communication. The biggest reason is not because we don’t have Trust but because of all the…wait for it…MISTRUST that is being generated in the market. Social media has simply accelerated what has always been there…only now we are seeing it in massive amounts since it is so easy to communicate anything we want…a lot. Today we find ourselves in the “Trust [more]
Is “Content Marketing” the new “Promised Land”?
Content, Content, Content…it’s the new buzz word in marketing circles these days. Since Social Media isn’t living up to its claims for many companies, they are looking for the new “silver bullet”…which now happens to be “Content Marketing or Content Management.” Is it the new found Promised Land for marketing? I would encourage you to think a bit broader and deeper when it comes to a discussion about Content Marketing. We have to remind ourselves that “Content Marketing” is actually just a “TOOL” with a Bigger Purpose if used correctly. Like many of the other traditional, [more]