We have ONE SIMPLE MISSION at WOM10…”To INSPIRE and HELP LEADERS take their company from being GREAT to becoming REMARKABLE…by OBSESSING over their CUSTOMERS.
When Leadership commits to creating a WOW and MEMORABLE Customer Experience and makes everything in their company about helping their customers have a better life or business, their company GETS TALKED ABOUT…A LOT!!” In today’s highly connected and Social Media driven world, this translates to massive Word-of-Mouth…putting it on STEROIDS!
It’s what motivates us in everything we do…it’s our “WHY”…it’s why exist and our PASSION. It’s what we look forward to doing every single day…helping you become one of these highly talked about REMARKABLE companies. If this rings a bell for you and gets you pumped up a bit…we should talk…because it’s what pumps us up as well.
Ask yourself, “What’s the one thing people talk about when they talk about our business or organization?” Is it your PRODUCTS (commoditized today…someone can freely acquire them from a variety of companies around the world) or is it your SERVICES (commoditized today…someone can find the same service faster, at a lower cost, or more convenient) or is it your EXPERIENCE (unique and differentiated today…something everyone loves to talk about and share)?
People don’t talk about commodities…unless they want to find something faster and at a lower cost…none of which helps you in terms of PROFITABILITY, DIFFERENTIATION, or WORD-OF-MOUTH. We live in a NEW ECONOMY…it is called the CUSTOMER ECONOMY. Why? Because the customer is firmly and completely in control today of their choices and purchasing decisions…not the company. The company was in control during the Industrial Revolution (it ended around the turn of the Century)…the CUSTOMER is firmly in control in the Internet Revolution (where we are today).
We have found that if you aren’t OBSESSING OVER YOUR CUSTOMERS in today’s new economy, they aren’t obsessing over you and don’t see you as unique or remarkable. And you don’t have to believe us…according to Forrester, Gartner, McKinsey, Adobe, Accenture, IBM, and a host of others, their research is telling us this is the path out of our commoditized world and your way to avoid extinction is to become Customer Obsessed.
THE GOOD NEWS…the ONE THING that you can own and completely control is the EXPERIENCE YOU DELIVER TO YOUR CUSTOMERS.
This isn’t a commodity…it is your DIFFERENTIATOR. It is what people talk about. It is what people seek out from companies. It is what they will pay more for (89% of the people say they would pay more for an awesome experience) AND it is what creates TRUST. Trust is the “currency” in the Customer Economy. If you have it you will lead…if you don’t you will become irrelevant at some point…possibly sooner than you would like.
TRUST is vital today? If you have it…YOU GET TALKED ABOUT! Without it…you don’t.
On any social channel today, in addition to face-to-face, people talk about what they TRUST. They won’t share something that could potentially harm their friends, colleagues, connections, or followers…they share what will help them and that they know is of value…something they trust. Think about yourself…would you share something with your closest friends you didn’t trust…product or service or experience? Unlikely.
We share what we TRUST.
Creating a CUSTOMER OBSESSED STRATEGY that builds TRUST through the CUSTOMER EXPERIENCES you provide is what ultimately drives WORD-OF-MOUTH. Using SOCIAL CHANNELS simply allows you to put it ON STEROIDS.
This is what we help leaders create and achieve in their organizations. You can see how we approach this by visiting each of the components of the PUZZLE. It is a Puzzle for a reason…while each piece is individual, when they all work together they make a great piece of art…your company. If this has struck a chord with you in any way…let’s talk.
To learn more about the other pieces to the “REMARKABLE COMPANY Puzzle”, simply click on the puzzle piece of interest below…