Advocates, Blaine Millet, Customer Experience 2.0, Customer Focused, Engagement, Interaction, Passion, Social Media, Uncategorized, Word-of-Mouth, Word-of-Mouth Marketing

Welcome Virtual Vino LIVE…

OK, I already know, I haven’t posted anything for a while, I have already ...

 ​Read More

Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?”  ...

 ​Read More

Engagement, Interaction, Leadership, Strategy, Tools

Is Social Media “really” FREE?

When you have “FREE” in the conversation, one thing usually happens – everyone wants ...

 ​Read More

Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

 ​Read More

Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

 ​Read More

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has ...

 ​Read More