Mind Shift | WOM10 - Part 20

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Tag: Mind Shift

Leadership, Marketing, Social Media, Strategy, Traditional Marketing, Traditional Media, Word-of-Mouth Marketing

Are Ad Agencies becoming the next “Kodak Moment”?

Remember Kodak? Those in my generation certainly do because they were the powerhouse, the ...

Customer Experience, Engagement, Leadership, Market Differentiation, Mind Shift, Strategy, Word-of-Mouth

Happy Easter…time to renew

Happy Easter everyone…I hope this is a special day for you and one you ...

Advocates, Blogging, Business Strategy, Customer Experience, Customer Focused, Engagement, Interaction, Mind Shift, Relationships, Social Media, Social Media for Executives, Social Networking, WOM on Steroids, Word-of-Mouth

ALL Generations use Word-of-Mouth

It happened again last week…when I was giving a speech, someone asked me who ...

Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

Customer Experience, Engagement, Helping, Mind Shift, Social Media, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio ...

Business Strategy, CEO, Helping, Leadership, Pull Marketing, Push Marketing, ROI, Social Media

What “One thing” annoys me about social media?

I had the privilege of speaking to a great group of marketing leaders from ...

Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Innovation, Leadership, Market Differentiation, ROI, Seattle Business, Social Media, Strategy

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management ...

Engagement, Leadership, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media

Think “Replacement Cost” instead of “Additional Cost”

When the internet first came out, everyone viewed it as a “net add” in ...