Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Your BEST EMPLOYEES can Kill your Business

EVERY EMPLOYEE inside your business either delivers or has an impact on your customer ...

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Advocates, Analytics, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

When a Customer Complains you win…5 Reasons Why

Woman Stressed Listening To A Loud Complaint When a customer complains all kinds of ...

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Advocates, Brand, CEO, Content Marketing, Customer Centric, Customer Obsessed, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth

“I Can’t Wait to See Your Next Promotional Ad…”

Said NO. ONE. EVER. No audience has ever asked for this…yet it’s what we ...

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Advocates, Best Practices, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

CUSTOMER LISTENING (not ACTIVE LISTENING) can Make or Break You

Everyone is familiar with the term “Active Listening”… It means listening intently and repeating ...

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Best Practices, Brand, CEO, Communication, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, Results, Risk, ROI, Social Media, Strategy, Voice of the Customer, Word-of-Mouth

Are you Creating FEAR with your Customers?

One of the biggest components in creating fear in people is the UNKNOWN. Regardless ...

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Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Results, Risk, ROI, Strategy, Voice of the Customer

Differentiation…the Holy Grail…Misunderstood

Asian businesswoman smile thumbs up with red heart on gray background Differentiation…by definition means ...

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Advocates, Best Practices, Blogging, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Buffet Line” will Make or Break You Today

With the advent of the Digital (or Internet or whatever you want to call ...

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Advocates, Analytics, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, Word-of-Mouth

Do you really need to experience the PAIN to get the GAIN?

Portrait of angry woman screaming on the phone isolated on a white background The ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Mind Shift, Relationships, Results, Risk, ROI, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, Word-of-Mouth

Creating “Satisfied” Customers = Extinction

road with sign pole and blue sky with clouds Let’s take a quick vote…raise ...

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Communication, Content Marketing, Customer Centric, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Networking, Strategy, Tools, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you “Messaging” or “Communicating”…they aren’t the same

I was in a meeting with a business owner the other day and she ...

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