Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Retention, Engagement, Expectations, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promises, Relationships, Results, Retention, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

5 Steps to Leap ahead of your Competitors…Focus on RETENTION with ACTION

There probably isn’t a business owner or top executive on the planet who hasn’t ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Don’t SAY what you Can’t “Consistently” DELIVER…

It’s so easy to say something through an advertisement, or a campaign, or an ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

The NEW “Puppeteer” in Today’s Economy…

If you have even one competitor your customer has a choice. And whenever a ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Not so Fast…The Cart doesn’t go in front of the Horse

When organizations decide to improve their customer experience, they are usually losing more customers, ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Communication, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

5 “Creative” Ways to Evaluate the Customer Experience of your Business

Everyone talks about “walking in your customers’ shoes” to see what the experience is ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Risk, ROI, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Want to Build more TRUST…Build a better JOURNEY

Being well entrenched in the Digital/Internet Revolution we are in today, one thing has ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Communication, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do Your Customers Scream TRUST or DISTRUST?

Trust is possibly the most powerful word an organization can have today. Either you ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Passion, Results, ROI, Social Media, Storytelling, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

“FREE” is the Ultimate Brand Erosion Strategy…5 Reasons and an Opportunity

When someone offers something for FREE, there are lots of things that happen…most of ...

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Advocates, Best Practices, Brand, CEO, Cost of Sale, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth

An “OUNCE of PREVENTION is worth a POUND of CURE”…here are the Numbers

Anyone ever hear this phrase…I heard it all the time from my dad. Whenever ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Leaders: You’re BRAND is EVERYTHING…Protect it at ALL COSTS

BlackboardBrand BRAND is an incredibly simple concept…made complex and difficult by those trying to ...

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