EPISODE SUMMARY
In this episode, thanks to the interview by Ron Worman (Managing Director of The Great Conversation), we discuss the genesis of my NEW BOOK, my background, and the results organizations can expect by adopting a Customer Obsessed strategy, including differentiation. We talk about the three critical components of The “REMARK”able Triangle™, which is a model any organization can use if they want to become “REMARK”able™ by being Customer Obsessed.
We also get to talk about how this isn't just about marketing, it is about the entire organization. It is really a change in culture that allows a company to become “REMARK”able™ and truly differentiate themselves from their competitors. This is an exciting episode that is a great synopsis to my new book, STOP Marketing - Your Customers are Dying To Do It For You...how to become “REMARK”able™.
