Advocates, Authenticity, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Stop PRETENDING…Your Customers Know

Everyone I talk to about helping their business be more “Customer Centric” says the ...

 ​Read More

Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

TRUST and WORD-of-MOUTH…they’re Inseparable

The Desired Result… Everyone on the planet doing any kind of business wants more ...

 ​Read More

Advocates, Best Practices, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Results, ROI, Social Media, Social Media for CEOs, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Often Should you Communicate with your Customers?

I get asked this question regularly…I believe this is the wrong question. The question ...

 ​Read More

Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Influencers” are different than “Advocates”…3 Reasons Advocates Win

Word Trust As Symbol for Faith And Belief When you write great content or ...

 ​Read More

Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Trust, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Do you have an “Open Door” Policy with Your Customers?

Portrait of several business associates sitting on chairs by office door We have all ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

The “Concept” Everyone Agrees with…and is a True Differentiator

It isn’t rocket science and it is something everyone agrees with… “IF we gave ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Strategy, Trusted Relationships, Voice of the Customer, Word-of-Mouth

The RIGHT Customer is Always RIGHT

The customer is ALWAYS RIGHT…ever hear that before…only a million times probably. There are ...

 ​Read More

Advocates, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Innovation, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

WARNING…Mind Mapping might just Kill your Customer Experience

You walk into a store or restaurant or anywhere else and look around. The ...

 ​Read More

Analytics, Best Practices, Business Strategy, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Customer Satisfaction, Expectations, Increased Profitability, Innovation, Leadership, Mind Shift, Passion, Results, ROI, Strategy, Tools, Voice of the Customer, Word-of-Mouth

Metrics Drive Mediocrity…They Don’t Measure Everything

Since I just wrote a post on the word “Mediocre” I thought I would ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Helping, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Mediocre” is NOT in our vocabulary

Average Survey Result Checked On A Clipboard Customer Obsessed organizations have their own vocabulary. ...

 ​Read More