Articles, Best Practices, Blogging, Content Marketing, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Blogging “Reincarnated”

Blogging concept Blogging is dead…a phrase that has been going around for as long ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth Isn’t a Good Thing

If you know me at all you know how passionate I am about helping ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Influencers” are different than “Advocates”…3 Reasons Advocates Win

Word Trust As Symbol for Faith And Belief When you write great content or ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

STOP worrying about your Competition

There are really only two things that happen…those that are in our control and ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Employee Retention, Engagement, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Promises, Relationships, ROI, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

CEOs and Business Owners…it is YOUR JOB

In virtually every speech I give on Customer Centricity or building a Customer Obsessed ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

The “Concept” Everyone Agrees with…and is a True Differentiator

It isn’t rocket science and it is something everyone agrees with… “IF we gave ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Results, ROI, Strategy, Trusted Relationships, Voice of the Customer, Word-of-Mouth

The RIGHT Customer is Always RIGHT

The customer is ALWAYS RIGHT…ever hear that before…only a million times probably. There are ...

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Advocates, Authenticity, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sharing is NOT Word-of-Mouth

I know this will be controversial but it needs to be differentiated… When someone ...

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Advocates, Authenticity, Best Practices, Business Strategy, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Social Media, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Your Social Media Plan…Are the “Streetlights” On?

You’re walking down the streets of Seattle (or any other big city) and the ...

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Advocates, Best Practices, Blogging, Brand, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Mind Shift, Pull Marketing, Social Media, Strategy, Trusted Relationships, Word-of-Mouth, Word-of-Mouth Marketing

Be Helpful…Be Relevant…Be FIRST

We’ve all read some sort of “Top 10 List” of what successful people do ...

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