Trust | WOM10 - Part 19

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Articles, Best Practices, CEO Insights, Customer Experience, Customer Experience 2.0, Customer Loyalty, Economy, Market Differentiation, Promise-Driven Organizations, Promises, Relationships, Sales, Trust

Love it or…

I recently read and article about the new head of Newsweek magazine and how ...

Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Expectations, Promise-Driven Organizations, Promises, Relationships, Trust

Are you “Authentic” if you keep your “Promises”?

Interesting question, isn’t it? The word Authenticity has been around for a long time ...

Articles, Best Practices, Breaking News, Economy, Market Differentiation, Seattle Business, Social Media, Trust

Joe, way to go – you ‘da man…

I wrote an entry a little while ago referencing how parasitic the media is ...

Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Economy, Market Differentiation, Promises, Relationships, Trust

Seth got it right – almost…

Seth Godin, probably one of the greatest marketing minds of a new era is ...

Best Practices, Business Strategy, CEO Insights, Customer Loyalty, Economy, Employee Retention, Promise-Driven Organizations, Promises, Trust

Transparency – use it or lose it…

I just read a great article in Harvard Business Publishing, “In a downturn, please ...

Best Practices, Customer Experience, Customer Loyalty, Expectations, Market Differentiation, Relationships, Social Media, Trust

STOP surveying your customers…

I get asked this question all the time, “Should we just survey our customers ...

Articles, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Promises, Relationships, Trust

Don’t be fooled again…

I just read an interesting article in Marketing Profs that I wanted to share ...

Best Practices, Business Strategy, Customer Experience, Customer Loyalty, Employee Retention, Promise-Driven Organizations, Promises, Relationships, Trust

Simplicity – Simply the right answer…

One of the key “mantra’s” that I live by and what I strive to ...

Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Promises, Trust

No. 1 issue – “We don’t really know our CUSTOMERS”

Over the past several months there is one comment I have been hearing consistently ...

Best Practices, Breaking News, CEO Insights, Customer Experience, Customer Loyalty, Customer Service, Employee Retention, Increased Profitability, Market Differentiation, Trust

Keeping it simple…

The Wharton School of Business online newsletter, http://knowledge.wharton.upenn.edu/index.cfm, had an excellent discussion (and video ...