Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

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Advocates, Authenticity, Engagement, Interaction, Passion, Relationships, Storytelling, Transparency, Trust

“Transparency” – The new “Magnet”

I was at the Arthur Andersen Alumni event the other night and had the ...

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Authenticity, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Promoting won’t get you WOM – unless you’re a coupon

While I am on the topic of Authenticity and how it is such a ...

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Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin.  Why Seth?  He has ...

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Advocates, Relationships, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

Getting "It’s all about ME" to work for you

There is absolutely, positively no doubt in the world today that the key mantra ...

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Relationships, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Viral or Word-of-Mouth – which is better?

I get asked quite often to distinguish between what is “viral marketing” and what ...

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Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Customer Service, Market Differentiation, Trust

Nashville delivers an experience – but did it build “Loyalty”?

Loyalty is not built overnight, but it can start with a single event. This ...

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