Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Promises, Push Marketing, Results, Risk, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When we TALK…nobody LISTENS

We have become a society of “ME’s”…it’s all about ME. What can you do ...

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Advocates, Blaine Millet, Business Strategy, Customer Experience, Customer Focused, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

David vs. Goliath is really a Word-of-Mouth Story

Being a Christian I get the David and Goliath story…you probably get the story ...

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Best Practices, Helping, Market Differentiation, Marketing, Passion, Pull Marketing, Push Marketing, Traditional Marketing, Traditional Media

The New “P” in Marketing…and Business

“Image courtesy of stockimages / FreeDigitalPhotos.net” A long time ago, the 1960’s to be ...

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Advocates, Brand, Breaking News, CEO, Customer Loyalty, Market Differentiation, Marketing, Push Marketing, ROI, Social Media, Social Media for CEOs, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ladies Home Journal is GONE…How this Relates to YOU

Having been a very early entrant into the world of Social Media, I have ...

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Leadership, Marketing, Social Media, Strategy, Traditional Marketing, Traditional Media, Word-of-Mouth Marketing

Are Ad Agencies becoming the next “Kodak Moment”?

Remember Kodak? Those in my generation certainly do because they were the powerhouse, the ...

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Business Strategy, Increased Profitability, Marketing, Mind Shift, Results, ROI, Social Media, Traditional Marketing, Traditional Media

Make the “i” in “ROi” first, then analyze the “R”

In the 100+ speeches I give every year, this one question is definitely in ...

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Customer Experience, Engagement, Helping, Mind Shift, Social Media, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth

Radio was a good teacher for using Social Media today…

Let’s go back in time (at least a few years ago) when the Radio ...

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Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

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Brand, Business Strategy, Cost of Sale, Customer Experience, Customer Satisfaction, Innovation, Interaction, Marketing, Mind Shift, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Traditional Marketing, Traditional Media, Word-of-Mouth, Word-of-Mouth Marketing

Why would you ever need social media?

Back in the early days, business was done eyeball to eyeball and with a ...

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Engagement, Leadership, Marketing, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Traditional Marketing, Traditional Media

Think “Replacement Cost” instead of “Additional Cost”

When the internet first came out, everyone viewed it as a “net add” in ...

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