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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
Get The NEW Book
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  • Category: Traditional Marketing

Analytics, Best Practices, Brand, Business Strategy, Cost of Sale, Customer Experience, Increased Profitability, Leadership, Market Differentiation, Marketing, Results, ROI, Sales, Strategy, Traditional Marketing

FREE = COMMODITY…and Where Companies Lose their Differentiation

Free Word And Fireworks Showing Freebie and Promotion We’ve been hearing the word “Commodities” ...

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Advocates, Best Practices, Brand, Content Marketing, Engagement, Helping, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Storytelling, Strategy, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Have Marketers now RUINED “Story Telling” for B2B?

“Image courtesy of Ambro/ FreeDigitalPhotos.net” If you are in marketing or use social media ...

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Blogging, Brand, Content Marketing, Customer Experience, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Social Media, Strategy, Traditional Marketing

We have Google for a reason…and it isn’t to be “replicated” on Social Media

Google provides a really great service for us (as does Bing and Yahoo)…they help ...

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Brand, Breaking News, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Increased Profitability, Interaction, Leadership, Marketing, Mind Shift, Relationships, Results, Risk, Sales, Social Media, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

“Why” McDonald’s added FIRST Customer Officer…5 Things to Learn

Believe it or not, McDonald’s has just added its FIRST “Customer Officer.” Whether you ...

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Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Engagement, Expectations, Market Differentiation, Marketing, Passion, Push Marketing, Results, Social Media, Social Networking, Strategy, Traditional Marketing, Traditional Media, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Forget “Customized” for the Customer…Just Take Anyone’s Money

This just caught my attention and was so blatantly against where we are today ...

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Advocates, Best Practices, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Strategy, Traditional Marketing, Voice of the Customer, Word-of-Mouth

Out of Sight, Out of Mind…does this describe your Customers?

We all know the phrase…Out of Site, Out of Mind. It is one that ...

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Authenticity, Brand, Creativity, Customer Experience, Engagement, Interaction, Market Differentiation, Marketing, Pull Marketing, Push Marketing, Results, Social Media, Tools, Traditional Marketing, Traditional Media, Transparency, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Low Will They Go To Get You To Watch Their Ad…

We all know traditional media is either dead or rapidly dying, depending on which ...

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Advocates, Authenticity, Business Strategy, Cost of Sale, Customer Focused, Engagement, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why Selling FAILS today…5 Ways to Help it Succeed

I’m sure the most people reading this blog post are sales people, sales managers, ...

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CEO, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Traditional Marketing, Traditional Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

(Another) Presentation on Social Media…they MISSED IT

“Image courtesy of imagerymajestic/ FreeDigitalPhotos.net” This is crazy. I just spent an hour listening ...

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Advocates, Best Practices, Business Strategy, CEO, CEO Insights, Customer Experience, Customer Focused, Increased Profitability, Innovation, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Results, ROI, Social Media, Strategy, Traditional Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Do You REALLY Need a Case Study to Change Your Customer Experience?

“Image courtesy of Gualberto107/ FreeDigitalPhotos.net” Having been in the “Customer Experience” and “Social Media/Word-of-Mouth” ...

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  • Home
  • The Problem
  • The Solution
    • Foundational vs Strategic
    • Building a Customer Obsessed Culture
    • Getting Started
  • Beyond Differentiation
    • The “REMARK”able Triangle
    • Building TRUST
    • WOW CUSTOMER EXPERIENCES
    • CONSISTENTLY HELPING
    • Creating ADVOCATES and MARKETING AGENTS
  • Services
    • The Academy
    • Approach
    • Getting Started
  • Speaking
    • Where Blaine has Spoken
    • Examples – Live Speeches
    • Podcasts
  • Blog
  • Books & Articles
    • STOP Marketing…
    • Creating and Delivering Totally Awesome Customer Experiences
    • Business Tools??? “Executive View of Social Media”
    • Articles
  • About
    • The WOM10 Experience
    • About Blaine
  • Contact Us
    • Let’s Get Together
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