Authenticity, Best Practices, Blaine Millet, Brand, Business Strategy, CEO, Creativity, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Promise-Driven Organizations, Promises, Results, Retention, Risk, ROI, Strategy, Tools, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

When Did We Stop Using “Common Sense”…One of our Most Powerful Weapons to Differentiate Our Business and Dominate the Competition

I would offer that most of us make things too complicated. We take something ...

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Advocates, Best Practices, Blaine Millet, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Relationships, Results, Retention, ROI, Strategy, Tools, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

It’s NOT their (your employees) Fault…

I called into the call center at Sprint a few months back to get ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Storytelling, Strategy, Tools, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Cake Mix” isn’t the Customer Experience…YOU ARE

If you sat down right now and someone asked you which “Cake Mix” they ...

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Advocates, Best Practices, Blogging, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Social Media, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Is “Content Marketing” the new “Promised Land”?

Content, Content, Content…it’s the new buzz word in marketing circles these days. Since Social ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Podcast, Pull Marketing, Push Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Social Media doesn’t work in the Industrial Revolution

It’s a given today that Social Media doesn’t work for many companies. Upon further ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Creativity, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy, Tools, Transparency, Trust, Trusted Relationships, Voice of the Customer, Word-of-Mouth

“Undercover Boss” for your CUSTOMERS…What’s your REAL EXPERIENCE…A Challenge for Leadership

I’m pretty sure you have either seen an episode of Undercover Boss or at ...

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Advocates, Analytics, Best Practices, Brand, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Forget the “Numbers”…they’re Misleading You

From the beginning of the Internet Revolution and the tidal wave of Social Media, ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Creativity, Customer Centric, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Selling HAMMERS…or delivering DREAMS?

The word VALUE has been around a very long time…and I’m sure it has ...

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Advocates, Best Practices, Brand, CEO, CEO Insights, Communication, Cost of Sale, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Tools, Traditional Marketing, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

ONE THING every Customer Hates…

Blackboard You’re a loyal customer and you keep shopping at a certain store because ...

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Communication, Content Marketing, Customer Centric, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Networking, Strategy, Tools, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you “Messaging” or “Communicating”…they aren’t the same

I was in a meeting with a business owner the other day and she ...

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