Advocates, Best Practices, Brand, Business Strategy, CEO, Communication, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Social Media, Social Networking, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Time to Change your Thinking about “Brand”…think “Conversation”

Everyone wants to have their own “Brand”…one their audience can easily identify with and ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Passion, Promises, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Dear CEO/Business Owner…Is this on your Dashboard?

Is there any better dashboard item or measurement of success than having your “desired” ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Dear CEO/Business Owner…It’s a GAME CHANGER

As the “Big Kahuna” in your organization, you are responsible for many things…the buck ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Experience Trust vs. Product/Service Trust…the Tortoise and the Hare

3D Render of a Tortoise and Hare race metaphor You hear it all the ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Playing in the “Rookie League” or “MLB”

For those of you who aren’t baseball fans, this title might not mean much ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, SEO, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

So they found you…now what?

You made it…you just spent a boat load of money on SEO, AdWords, PPC, ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Results, ROI, Sales, Social Media, Strategy, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

CUSTOMER AGENTS…Key to Reaching Higher Levels and being LONELY

Most of the time we focus on the crowds…what is everyone doing…are we part ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Creativity, Customer Centric, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Are you Selling HAMMERS…or delivering DREAMS?

The word VALUE has been around a very long time…and I’m sure it has ...

 ​Read More

Advocates, Best Practices, Brand, CEO, CEO Insights, Communication, Cost of Sale, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Strategy, Tools, Traditional Marketing, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

ONE THING every Customer Hates…

Blackboard You’re a loyal customer and you keep shopping at a certain store because ...

 ​Read More

Analytics, Best Practices, Business Strategy, CEO, CEO Insights, Customer Centric, Employee Retention, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Risk, ROI, Sales, Strategy

What’s the “One Thing” in your business?

This is one of my favorite questions to ask a “CEO, President, or Business ...

 ​Read More