Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Promises, Push Marketing, Results, Risk, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When we TALK…nobody LISTENS

We have become a society of “ME’s”…it’s all about ME. What can you do ...

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Advocates, Best Practices, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Service, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy

Cheapest” is the Easy Way Out

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net” Customers are complaining about our service…LOWER THE ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Advocates, Brand, Breaking News, CEO, Customer Loyalty, Market Differentiation, Marketing, Push Marketing, ROI, Social Media, Social Media for CEOs, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ladies Home Journal is GONE…How this Relates to YOU

Having been a very early entrant into the world of Social Media, I have ...

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Business Strategy, Increased Profitability, Marketing, Mind Shift, Results, ROI, Social Media, Traditional Marketing, Traditional Media

Make the “i” in “ROi” first, then analyze the “R”

In the 100+ speeches I give every year, this one question is definitely in ...

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Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...

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Business Strategy, CEO, Helping, Leadership, Pull Marketing, Push Marketing, ROI, Social Media

What “One thing” annoys me about social media?

I had the privilege of speaking to a great group of marketing leaders from ...

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Best Practices, Business Strategy, CEO, Creativity, Customer Experience, Customer Focused, Innovation, Leadership, Market Differentiation, ROI, Seattle Business, Social Media, Strategy

EJ Bartells – Leading the “laggards” with Innovation and Social Media

I just got back from Denver after giving a speech to a great management ...

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Best Practices, Business Strategy, Cost of Sale, Customer Focused, Engagement, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Sales, Traditional Marketing, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Is the Sales Team the true home for Social Media?

Marketing, marketing, marketing – that seems to be all your hear about in regard ...

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