Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Promises, Push Marketing, Results, Risk, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When we TALK…nobody LISTENS

We have become a society of “ME’s”…it’s all about ME. What can you do ...

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Advocates, Best Practices, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Loyalty, Customer Service, Engagement, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Promises, Results, ROI, Strategy

Cheapest” is the Easy Way Out

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net” Customers are complaining about our service…LOWER THE ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Interaction, Market Differentiation, Mind Shift, Results, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Random ACTS OF EXCELLENCE…can they change a company?

So yesterday I was in the US Post Office…one of the places I dread ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Business Strategy, CEO, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Customer Service, Increased Profitability, Leadership, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

How Important are your Customers…REALLY?

“Image courtesy of imagerymajestic / FreeDigitalPhotos.net” Who hasn’t heard the phrase, “Do what I ...

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Brand, Customer Experience, Engagement, Interaction, Market Differentiation, Pull Marketing, Push Marketing, Results, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

BE the “Clown” – BE “Memorable”

With the upcoming 4th of July holiday coming up, it made me think of ...

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Advocates, Best Practices, Blogging, Business Strategy, Leadership, Mind Shift, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, WOM on Steroids, Word-of-Mouth

Your “NEW Silver Bullet” – are you using it?

Everyone in business and beyond knows the meaning of “using a Silver Bullet” – ...

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Advocates, Authenticity, Customer Experience, Customer Loyalty, Engagement, Expectations, Relationships, Results, Sales, Social Media, Transparency, Trust, WOM on Steroids, Word-of-Mouth

If you “pay for WOM”, is it really WOM?

The question has come up more than once, “What if we put in a ...

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Advocates, Authenticity, Business Strategy, Customer Experience, Customer Experience 2.0, Engagement, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

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