Advocates, Authenticity, Best Practices, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Satisfaction, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How Social Media Comes to the Rescue of Your Customers

I hear this all the time…it is a blessing and a curse…a joy and ...

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Advocates, Best Practices, Brand, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Leadership, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Sales, Strategy, Voice of the Customer, Word-of-Mouth, Word-of-Mouth Marketing

Do You Really Need Google?

“OMG…if we aren’t at the top of the search results no one will ever ...

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CEO, Customer Experience, Customer Focused, Engagement, Helping, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Results, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Tools, Traditional Marketing, Traditional Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

(Another) Presentation on Social Media…they MISSED IT

“Image courtesy of imagerymajestic/ FreeDigitalPhotos.net” This is crazy. I just spent an hour listening ...

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Advocates, Blaine Millet, Business Strategy, Customer Experience, Customer Focused, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Social Media, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

David vs. Goliath is really a Word-of-Mouth Story

Being a Christian I get the David and Goliath story…you probably get the story ...

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Best Practices, Helping, Market Differentiation, Marketing, Passion, Pull Marketing, Push Marketing, Traditional Marketing, Traditional Media

The New “P” in Marketing…and Business

“Image courtesy of stockimages / FreeDigitalPhotos.net” A long time ago, the 1960’s to be ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Advocates, Customer Experience, Customer Focused, Helping, Market Differentiation, Pull Marketing, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Who do YOU want Talking about YOU…

“Image courtesy of cooldesign / FreeDigitalPhotos.net” People ask me all the time, “Isn’t it ...

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Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

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Brand, Customer Experience, Engagement, Interaction, Market Differentiation, Pull Marketing, Push Marketing, Results, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

BE the “Clown” – BE “Memorable”

With the upcoming 4th of July holiday coming up, it made me think of ...

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Advocates, Authenticity, Business Strategy, Customer Experience, Customer Experience 2.0, Engagement, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

Social Media is the “amplifier” for Word-of-Mouth

Word-of-Mouth has been around since the beginning of time – no one will every ...

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