Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Consistency, Creativity, Culture, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Engagement, Helping, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Retention, ROI, Traditional Marketing, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sorry AT&T…you have it Wrong

I was watching a football game the other day and happened to catch a ...

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Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Consistency, Content Marketing, Creativity, Culture, Customer Centric, Customer Experience, Customer Obsessed, Customer Retention, Differentiate, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, Retention, ROI, Strategy, Tools, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…HELP OTHERS IMPROVE THEIR LIFE AND/OR BUSINESS

"NOW is the time" SeriesGiven our current set of circumstances in business, this series ...

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Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Promises, Pull Marketing, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Become “REMARK”able by Rewarding the “Right” Customer

What has happened to businesses today…why are so many choosing to “reward” the WRONG ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Communication, Content Marketing, Creativity, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Retention, Risk, ROI, Sales, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

If You Aren’t Saving Your Customers TIME, Your Customers Won’t have TIME for YOU!

Why don’t people give you “the time of day” when you are trying to ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, CEO Insights, Communication, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, Retention, ROI, Sales, SEO, Storytelling, Strategy, Tools, Traditional Marketing, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

“One-way” Conversations With Your Customer Never Work…“Two-way” Give You Market Dominance

Just because you are a master of getting people on your site doesn’t mean ...

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Advocates, Analytics, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Creativity, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Could Your Business Survive WITHOUT Marketing?

?What if... ?You didn't have a website ?You couldn’t mail out your brochures ?You ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Leaders: You’re BRAND is EVERYTHING…Protect it at ALL COSTS

BlackboardBrand BRAND is an incredibly simple concept…made complex and difficult by those trying to ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Sales, Social Media, Social Media for CEOs, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

5 Reasons WHY Companies don’t OBSESS over their CUSTOMERS

I talk to company leaders all the time about CUSTOMER OBSESSION and how it ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Results, ROI, Sales, Social Media, Storytelling, Strategy, Tools, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

The “Cake Mix” isn’t the Customer Experience…YOU ARE

If you sat down right now and someone asked you which “Cake Mix” they ...

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Advocates, Best Practices, Blogging, Brand, Business Strategy, CEO, Communication, Content Marketing, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Pull Marketing, Push Marketing, Relationships, Results, ROI, Social Media, Strategy, Tools, Traditional Marketing, Traditional Media, Trust, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Is “Content Marketing” the new “Promised Land”?

Content, Content, Content…it’s the new buzz word in marketing circles these days. Since Social ...

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