Advocates, Brand, Breaking News, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Expectations, Increased Profitability, Innovation, Leadership, Market Differentiation, Passion, Promise-Driven Organizations, Relationships, Results, ROI, Sales, Social Media, Social Networking, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Why don’t Apple users like Android phones? Why don’t Zappos customers like shopping for ...

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Advocates, Authenticity, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Results, ROI, Sales, Social Media, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Stop PRETENDING…Your Customers Know

Everyone I talk to about helping their business be more “Customer Centric” says the ...

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Advocates, Authenticity, Best Practices, Brand, CEO, Creativity, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Transparency, Word-of-Mouth

An Unexpected (and awesome) “Customer Experience”

Image courtesy of Upworthy The term “customer experience” is thrown around more today than ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Marketing, Passion, Promise-Driven Organizations, Promises, Relationships, Results, ROI, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

AUTHENTICITY…the Foundation for What we all Want

Acting in an Authentic way and treating people authentically is an “action” you choose ...

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Articles, Best Practices, Blogging, Content Marketing, Customer Centric, Customer Focused, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for CEOs, Social Media for Executives, Storytelling, Strategy, Tools, Transparency, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Blogging “Reincarnated”

Blogging concept Blogging is dead…a phrase that has been going around for as long ...

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Advocates, Best Practices, Brand, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Increased Profitability, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When Word-of-Mouth Isn’t a Good Thing

If you know me at all you know how passionate I am about helping ...

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Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Obsessed, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Social Media, Strategy, Transparency, Trust, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

How to SUCCEED at Blogging…One Word

When over 65% of blogs fail in the first 6 months because they run ...

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Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Satisfaction, Engagement, Helping, Increased Profitability, Interaction, Leadership, Market Differentiation, Mind Shift, Passion, Promise-Driven Organizations, Promises, Relationships, Results, Risk, ROI, Sales, Social Media, Strategy, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

“Influencers” are different than “Advocates”…3 Reasons Advocates Win

Word Trust As Symbol for Faith And Belief When you write great content or ...

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Advocates, Authenticity, Brand, CEO, Content Marketing, Customer Centric, Customer Experience, Customer Obsessed, Engagement, Expectations, Helping, Interaction, Leadership, Market Differentiation, Passion, Relationships, Results, Social Media, Social Networking, Strategy, Transparency, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sharing is NOT Word-of-Mouth

I know this will be controversial but it needs to be differentiated… When someone ...

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Advocates, Best Practices, Business Strategy, CEO, Customer Centric, Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Service, Engagement, Innovation, Market Differentiation, Mind Shift, Passion, Results, Social Media, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

WARNING…Mind Mapping might just Kill your Customer Experience

You walk into a store or restaurant or anywhere else and look around. The ...

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