Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Consistency, Creativity, Culture, Customer Centric, Customer Experience, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Engagement, Helping, Increased Profitability, Leadership, Market Differentiation, Marketing, Mind Shift, Passion, Pull Marketing, Push Marketing, Relationships, Results, Retention, ROI, Traditional Marketing, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Sorry AT&T…you have it Wrong

I was watching a football game the other day and happened to catch a ...

 ​Read More

Advocates, Articles, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Consistency, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Service, Differentiate, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, Retention, ROI, Strategy, Tools, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

STOP “Customer Appreciation”

How many times have you seen a sign or message announcing this is “CUSTOMER ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Breaking News, Business Strategy, CEO Insights, Consistency, Culture, Customer Centric, Customer Experience, Customer Journey, Customer Obsessed, Differentiate, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Relationships, Results, Retention, Risk, ROI, Strategy, Traditional Marketing, Traditional Media, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…BUILD YOUR BRAND

"NOW is the time..." SeriesGiven our current set of circumstances in business, this NOW ...

 ​Read More

Advocates, Authenticity, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Consistency, Content Marketing, Creativity, Culture, Customer Centric, Customer Experience, Customer Obsessed, Customer Retention, Differentiate, Engagement, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, Retention, ROI, Strategy, Tools, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…HELP OTHERS IMPROVE THEIR LIFE AND/OR BUSINESS

"NOW is the time" SeriesGiven our current set of circumstances in business, this series ...

 ​Read More

Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO Insights, Communication, Content Marketing, Creativity, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Differentiate, Economy, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Promises, Relationships, Results, Retention, Risk, ROI, Strategy, Tools, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

NOW is the time to…DIFFERENTIATE

Welcome to t the "NOW is the time" SeriesGiven our current set of circumstances ...

 ​Read More

Advocates, becoming REMARKable, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Market Differentiation, Marketing, Mind Shift, Promises, Pull Marketing, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Traditional Marketing, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Become “REMARK”able by Rewarding the “Right” Customer

What has happened to businesses today…why are so many choosing to “reward” the WRONG ...

 ​Read More

Advocates, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Communication, Content Marketing, Creativity, Culture, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Engagement, Expectations, Helping, Increased Profitability, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Retention, Risk, ROI, Sales, Strategy, Transparency, Trust, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

If You Aren’t Saving Your Customers TIME, Your Customers Won’t have TIME for YOU!

Why don’t people give you “the time of day” when you are trying to ...

 ​Read More

Advocates, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Cost of Sale, Creativity, Culture, Customer Centric, Customer Experience, Customer Experience 2.0, Customer Feedback, Customer Focused, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Economy, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Traditional Marketing, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Post Mortem…One BIG LESSON We Can All Learn From Toys R Us

There has been a lot written about why Toys R Us went bankrupt and ...

 ​Read More

Advocates, Authenticity, Best Practices, Blogging, Brand, Business Strategy, CEO, CEO Insights, Communication, Content Marketing, Creativity, Customer Centric, Customer Experience, Customer Feedback, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promises, Pull Marketing, Relationships, Results, Retention, ROI, Sales, SEO, Storytelling, Strategy, Tools, Traditional Marketing, Transparency, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

“One-way” Conversations With Your Customer Never Work…“Two-way” Give You Market Dominance

Just because you are a master of getting people on your site doesn’t mean ...

 ​Read More

Advocates, Analytics, Authenticity, Best Practices, Brand, Business Strategy, CEO, CEO Insights, Creativity, Culture, Customer Centric, Customer Experience, Customer Focused, Customer Journey, Customer Loyalty, Customer Obsessed, Customer Retention, Customer Satisfaction, Customer Service, Employee Retention, Engagement, Expectations, Helping, Increased Profitability, Innovation, Interaction, Leadership, Listening, Market Differentiation, Marketing, Mind Shift, Passion, Promise-Driven Organizations, Promises, Pull Marketing, Relationships, Results, Retention, Risk, ROI, Sales, Strategy, Traditional Marketing, Traditional Media, Trust, Trusted Relationships, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Could Your Business Survive WITHOUT Marketing?

?What if... ?You didn't have a website ?You couldn’t mail out your brochures ?You ...

 ​Read More