Market Differentiation | WOM10 - Part 29

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Category: Market Differentiation

Best Practices, Customer Experience, Expectations, Increased Profitability, Market Differentiation

If you don’t know the gap…

If you don’t know the gap between what your “employees perception” and your “customers ...

Best Practices, Business Strategy, CEO Insights, Customer Loyalty, Economy, Increased Profitability, Market Differentiation

Strategy – do you really need one?

When economic times become more and more uncertain this question seems to come up ...

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships

Customers DEMAND more than niceties…

I just read an article that I wanted to share with you. It is ...

Best Practices, Customer Experience, Customer Loyalty, Expectations, Market Differentiation, Relationships, Social Media, Trust

STOP surveying your customers…

I get asked this question all the time, “Should we just survey our customers ...

Articles, Best Practices, Business Strategy, Customer Experience, Customer Loyalty, Customer Service, Economy, Expectations, Increased Profitability, Market Differentiation

5 Additional Steps to Customer Domination…

I wrote and article about a month ago titled, “Be Disruptive, Build Loyalty and ...

Articles, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Promises, Relationships, Trust

Don’t be fooled again…

I just read an interesting article in Marketing Profs that I wanted to share ...

Best Practices, Business Strategy, CEO Insights, Market Differentiation

Crisis FORCES Innovation…

I heard this phrase the other day, Crisis Forces Innovation, and it really stuck ...

Articles, Business Strategy, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Seattle Business

Starbucks – a lesson we can all learn from…

Since I live in “Starbucks land” and “Microsoft land” there doesn’t seem to be a ...

CEO Insights, Customer Experience, Customer Loyalty, Increased Profitability, Market Differentiation

CEO – “Chief EXPERIENCE Officer”

I have a new title for all you executives out there – Chief EXPERIENCE ...

Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Promises, Trust

No. 1 issue – “We don’t really know our CUSTOMERS”

Over the past several months there is one comment I have been hearing consistently ...