Market Differentiation | WOM10 - Part 27

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Category: Market Differentiation

Customer Experience, Innovation, Leadership, Market Differentiation, Mind Shift, Passion, Relationships, Social Media, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOM is a strategy…not a tactic

I am often asked, “What can we start doing to build word-of-mouth (WOM) quickly?” ...

Advocates, Best Practices, Customer Experience, Customer Loyalty, Helping, Market Differentiation, Mind Shift, Passion, Pull Marketing, Relationships, Results, Trust, Trusted Relationships

“Pimping” or Helping – which are you?

In the world today, you are either “Pimping” yourself, your company, or your products ...

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Expectations, Market Differentiation, Relationships, Trust

When CRISIS can build LOYALTY…

One of the blogs I regularly follow is Seth Godin. Why Seth? He has ...

Best Practices, Customer Experience, Customer Loyalty, Customer Service, Economy, Market Differentiation, Relationships

Customer Loyalty just doesn’t happen…

One thing I have noticed over the years is how important something can be ...

Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Customer Service, Market Differentiation, Trust

Nashville delivers an experience – but did it build “Loyalty”?

Loyalty is not built overnight, but it can start with a single event. This ...

Best Practices, Customer Experience, Customer Loyalty, Market Differentiation

Back to basics – start with “Raw” information…

For some reason this past few weeks the discussion about “how to collect customer ...

Breaking News, CEO Insights, Customer Experience 2.0, Economy, Increased Profitability, Market Differentiation, Relationships, Seattle Business, Social Media, Social Networking

EBRT embraces Social Media…

Last Wednesday I had the distinct pleasure of speaking to one of the most ...

Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Economy, Increased Profitability, Market Differentiation, Sales

Actions speak louder than words…

One issue that seems to resonate in the market is who companies care about ...

Articles, Best Practices, Customer Experience, Customer Experience 2.0, Customer Loyalty, Customer Service, Market Differentiation, Relationships

When will they get it…

When are companies going to GET IT – the customer has a voice about ...

Articles, Best Practices, CEO Insights, Customer Experience, Customer Experience 2.0, Customer Loyalty, Economy, Market Differentiation, Promise-Driven Organizations, Promises, Relationships, Sales, Trust

Love it or…

I recently read and article about the new head of Newsweek magazine and how ...