Market Differentiation | WOM10 - Part 25

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Category: Market Differentiation

Advocates, Customer Experience, Customer Focused, Helping, Market Differentiation, Pull Marketing, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Who do YOU want Talking about YOU…

“Image courtesy of cooldesign / FreeDigitalPhotos.net” People ask me all the time, “Isn’t it ...

Advocates, Brand, Breaking News, CEO, Customer Loyalty, Market Differentiation, Marketing, Push Marketing, ROI, Social Media, Social Media for CEOs, Traditional Marketing, Traditional Media, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Ladies Home Journal is GONE…How this Relates to YOU

Having been a very early entrant into the world of Social Media, I have ...

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Service, Engagement, Interaction, Leadership, Market Differentiation, Social Media, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Buy from your own company

Word-of-Mouth is generated because of the “extremes” not the normal. If someone has a ...

Customer Experience, Engagement, Leadership, Market Differentiation, Mind Shift, Strategy, Word-of-Mouth

Happy Easter…time to renew

Happy Easter everyone…I hope this is a special day for you and one you ...

Advocates, Customer Experience, Customer Focused, Expectations, Market Differentiation, Viral Marketing, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Flip the ICEBERG

“Image courtesy of federico stevanin / FreeDigitalPhotos.net” Is there anyone out there who hasn’t ...

Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

Brand, Customer Experience, Engagement, Interaction, Market Differentiation, Pull Marketing, Push Marketing, Results, Social Media, Strategy, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

BE the “Clown” – BE “Memorable”

With the upcoming 4th of July holiday coming up, it made me think of ...

Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

Best Practices, CEO, Customer Experience, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Risk, Strategy

If you want true success with Social Media, start with “WHY”

I don’t know if you are in the same boat as I am, but ...

Customer Experience, Customer Experience 2.0, Customer Focused, Customer Loyalty, Helping, Market Differentiation, Pull Marketing, Relationships, ROI, Sales, WOM10, Word-of-Mouth, Word-of-Mouth Marketing

What scares Google to death?

While I can’t profess to know the internal workings or conversations inside Google, I ...