Customer Experience, Customer Focused, Customer Loyalty, Customer Satisfaction, Economy, Engagement, Expectations, Helping, Increased Profitability, Market Differentiation, Marketing, Mind Shift, Promises, Push Marketing, Results, Risk, ROI, Sales, Social Media, Social Media for CEOs, Social Media for Executives, Strategy, Traditional Marketing, Traditional Media, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

When we TALK…nobody LISTENS

We have become a society of “ME’s”…it’s all about ME. What can you do ...

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Best Practices, Helping, Market Differentiation, Marketing, Passion, Pull Marketing, Push Marketing, Traditional Marketing, Traditional Media

The New “P” in Marketing…and Business

“Image courtesy of stockimages / FreeDigitalPhotos.net” A long time ago, the 1960’s to be ...

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Advocates, Customer Experience, Customer Focused, Customer Loyalty, Engagement, Helping, Increased Profitability, Innovation, Leadership, Market Differentiation, Mind Shift, Relationships, Results, ROI, Sales, Social Media, Strategy, Trusted Relationships, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Got Customer Loyalty? You’re half-way there…

“Image courtesy of Toa55/ FreeDigitalPhotos.net” For years, even decades people have sought after what ...

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Advocates, Brand, Business Strategy, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Helping, Leadership, Market Differentiation, Mind Shift, Social Media, Social Media for CEOs, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

WOW, that was Mediocre…

Somehow these words don’t go together but they are exactly what we deliver to ...

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Advocates, Brand, Customer Experience, Customer Focused, Customer Satisfaction, Customer Service, Engagement, Expectations, Helping, Interaction, Market Differentiation, Mind Shift, Results, Strategy, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Random ACTS OF EXCELLENCE…can they change a company?

So yesterday I was in the US Post Office…one of the places I dread ...

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Advocates, Customer Experience, Customer Focused, Helping, Interaction, Market Differentiation, Pull Marketing, Relationships, Results, ROI, Social Media, Social Media for Executives, Social Networking, Strategy, Trust, Trusted Relationships, Viral Marketing, WOM on Steroids

Do the Math…FRIENDING, not FRIEND COLLECTING gets RESULTS

“Image courtesy of ddpavumba/ FreeDigitalPhotos.net” How many friends, connections, or followers do you have ...

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Advocates, Customer Experience, Customer Focused, Helping, Market Differentiation, Pull Marketing, Social Media, Strategy, Viral Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth, Word-of-Mouth Marketing

Who do YOU want Talking about YOU…

“Image courtesy of cooldesign / FreeDigitalPhotos.net” People ask me all the time, “Isn’t it ...

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Advocates, Authenticity, Business Strategy, Creativity, Customer Experience, Engagement, Helping, Innovation, Interaction, Leadership, Market Differentiation, Pull Marketing, Voice of the Customer, WOM on Steroids, Word-of-Mouth

Being “Memorable” is the “Long Tail” of Success

Are you memorable? As a business/organization, or individual, or product, or service? People talk ...

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Advocates, Business Strategy, Creativity, Customer Focused, Engagement, Helping, Leadership, Market Differentiation, Passion, Relationships, Social Media, Storytelling, Strategy, Trust, Trusted Relationships, WOM on Steroids, Word-of-Mouth

“Passion” is way too UNDERESTIMATED…

“Passion” generally takes the backseat to “Promotion” – it is just way easier to ...

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Best Practices, CEO, Customer Experience, Engagement, Expectations, Helping, Innovation, Leadership, Market Differentiation, Passion, Results, Risk, Strategy

If you want true success with Social Media, start with “WHY”

I don’t know if you are in the same boat as I am, but ...

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